| CNN-IBN, the challenger
brand in the English news space is fast moving towards poll position not just
in the much-coveted prime time but also across the day. The latest TAM report
indicates that CNN-IBN has maintained a leadership position across all the markets
in primetime 10 weeks in a in a row and has ratings at par with NDTV 24x7 through
the day
As per the latest TAM report (Week 22, May 28 - June 3, 2006) available,
CNN-IBN leads with a market share of 15%. The channel retains its leadership position
10th week in a row on primetime band between 7:00pm and 12:00pm.
Source - TAM,
Target Audience - C&S All 4+ All SECs
MARKETS: All English Speaking Markets
Week
22, May 28 - June 3, 2006 Day part Channel Channel share
1900 - 2400
CNN-IBN 0.15
NDTV 24x7 0.14
0700 - 2400 CNN-IBN 0.16
NDTV 24x7 0.16
"It
is a moment of pride for all of us since we've achieved this when we are still
nine days away from being six months on air. It's the commitment to good journalism
that will always count, and that's where we always try to measure ourselves against.
So while we quietly celebrate, we need to keep striving to take the process of
newsgathering a step higher." said Rajdeep Sardesai, Editor-in-chief, CNN-IBN
About CNN-IBN TV18 and Time Warner have joined hands to bring CNN-IBN,
India's first and very own world-class English news channel, headed by one of
the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN brings news
as well as feature programs. With editorial and network resources across every
nook and corner of India and the globe, CNN-IBN is committed to bring to the discerning
Indian viewer only the best of television journalism.
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