Television

New 2006 edition of Limca Book of Records unveiled

Showcases over 10,000 awe-inspiring feats in 18 easy- to-understand-sections describing the highest levels of human endurance and seemingly impossible achievements

  • Atul Singh, President and CEO of Coca-Cola India, felicitated Padma Vibhushan Shri Satish Gujral and Dr. Vijaypat Singhania, renowned industrialist and aviator, J.N Kaul, President, SOS Villages, all being part of the eminent "People Of The Year" section in the 2006 edition of the record book
  • As part of the launch of Limca Book Of Records 2006, inspiring efforts of some of the record holders were also recognized - Cdr Uday K. Sondhi, Shaurya Chakra winner and a helicopter pilot with special abilities and Nishant Kasibhatla, record holder for memorizing 200 binary numbers in just 3 minutes 21 seconds and recall them in 5 minutes
  • With the launch of the 2006 edition, the record book entered into its 17th year of tribute to Indian achievers from across the globe. Limca Book of Records was first launched in 1990
  • Out of a total of 18 sections, some of the most interesting chapters include Human Story, Education, Medical Sciences, Business, Sports, Nature, Adventure etc

New Delhi, 8th June 2006 - Limca Book of Records marking the beginning of an all-new year of Indian records was launched at a special ceremony. With 18 refreshing & informative sections, the record book celebrates over 10,000 remarkable achievements of Indians from around the world. The book was unveiled amidst a felicitation ceremony by Atul Singh, President and CEO of Coca-Cola India and Vijaya Ghose, Editor - Limca Book of Records for the "People of the Year" including Shri Satish Gujral, India's world-renowned painter, sculptor, muralist, graphic designer and architect, ace aviator and industrialist Dr. Vijaypat Singhania Chairman Emeritus of Raymond Ltd and J.N Kaul- President of SOS Villages, a renowned NGO providing shelter to orphaned and homeless children. Also present were record holders, Shaurya Chakra winner Cdr. Uday K. Sondhi (the only Indian to be cleared to fly a helicopter with an artificial leg), and Nishant Kasibhatla (has the unmatched ability to memorize 200 binary numbers in just 3 minutes 21 seconds and recall them in 5 minutes without any mistake).

The 17th avatar of the Limca Book Of Records incorporates achievements across 18 'buzzing' fields like Medical Science, Radio, television, Entertainment, Transport etc. showcasing records made and broken across India giving out a wealth of information to readers of all age groups. There are interviews with 10 leading personalities - Shuba Mudgal, Ekta Kapoor etc. The book also features SOS villages, Bajaj Group of Companies, LIC and BHEL as part of its "Doing India Proud" section. Other "People Of The Year" in the 2006 edition include Dr V. Shantha, Magsaysay award winner and Chairperson of Cancer Institute and Joshna Chinnappa, first Indian to win U-19 British Junior Squash title and the youngest national women's champion.

Speaking on the occasion Atul Singh, President and CEO Coca-Cola India said, "We at Coca-Cola India are proud to launch the all-new and invigorated Limca Book of Records 2006. This book goes beyond just paying tribute to Indians who have the drive to excel; it in fact inspires us to believe that nothing is impossible. The record book is clearly a succinct summarization of India at her best."

According to Vijaya Ghose, Editor of the Limca Book of Records, "Limca Book of Records has since its inception in 1990, been a book with the aim to seek out, encourage and applaud efforts of Indians conquering the impossible. Over the years we have diversified our sections, changed the records, added new types of entries and changed the look of book time and again. Today, the book has truly become the most trusted and the most valued infotainment source, read as much for its authenticity as for its presentation of rare and little-known facts.

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is the second book of records in the world after Guinness Book of Records. The book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our countrymen and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind, this book was an instant hit with people from all generations.



The book divides records into easy sections like Agriculture, Education, Business, Sports, Nature, Adventure, etc. In its efforts to recognize the best in all fields, starting 1992, the book selected outstanding achievers in their chosen field. Called 'People of the Year', it included stalwarts like Ameen Sayani, Koneru Humpy, Chandrababu Naidu, Prannoy Roy, Bachendri Pal. The People of the Year for 2005 included Dr Naresh Trehan, Mike Pandey, Lt. Col. Rajyavardhan Singh Rathore, Sheila Dixit and Navin Gulia. While this year's list includes - Satish Gujral, J. N Kaul, Dr. V. Shantha, Dr. Vijaypat Singhania and Joshna Chinnapa



About Coca-Cola

The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most-valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day



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Sonika Hussain shussain@perfectrelations.com

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