Television

Amrita TV had an eventful May 2006

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The second issue of Amrita TV's monthly e-bulletin, Amrita TV Glimpses, May '06, encapsules a snapshot of major happenings at the channel:



1. Amrita TV on Dish TV Platform: To cater to the growing demands of viewers nationwide, Amrita TV has partnered with Dish TV, India's first Direct to Home entertainment service, to make Amrita TV's programmes available more widely across the country. Amrita TV is available on Dish TV Channel number 933.



2. Super Star Screen Test : Amrita TV is launching "Super Star", a mega talent hunt to showcase the best Malayalam music performer in the 15-28 age group. Nearly 3500 participants from Kerala and outside the State registered for the screen tests conducted by renowned music celebrities at Hotel Taj, Kochi/Kozhikode and Hotel Mascot. Branded the Brooke Bond Super Star, this 90-episode reality show which has been shot in specially erected sets and in locales like The Leela Kempinski Kovalam Beach will be telecast from June 12 (8.30 pm).





3. Amrita TV Wins 15 Kerala State TV Awards: Amrita TV bagged 15 of the 29 Kerala State Awards for excellence in television--perhaps the highest number by a one-year old channel.Some of the Awards are --Best Telefilm, 2nd Best Telefilm, Best Script, Best Story, Best Actor, Best Actress, Best Photography, Best Editing, Best Music Direction, Best Art Direction, Best Compere, Best Commentator.



4. Live Election Coverage in 140 Constituencies: Amrita TV's multi-location live coverage, reporting and analysis of Kerala elections, especially on the day of the results, won accolades for its professionalism and finesse, and was rated at par with the best news channels in the country. From April'06, Amrita TV has been on the election trail covering the Kerala elections in 140 constituencies with OB van/ news team traversing all the districts of Kerala, to capture the voice of the people -- alongwith hard-hitting exclusive features with political leaders, analysts and experts.





5. World Cup Coverage : On the eve of the World Cup, Amrita TV is running a Fifa segment in its News bulletins highlighting various perspectives of the World Cup with profile of teams, star players, goal of the day, predictions, snippets, sidelights, et al. A ready reckoner leaflet indicating the complete World Cup Matches Schedule was printed and distributed across the country by Amrita TV.





6. National Brands on Amrita TV : Besides Kerala companies and government institutions who patronise Amrita TV, leading national and global brands are advertising on Amrita TV, e.g. IOC, BSNL, Bru, Brookebond, Annapurna, Parachute, Kissan, Rexona, Hamam, Lux, Sunlight, Lifebuoy, Surf Excel, Pepsodent, Hewlett-Packard, Smyle, Moods, Charagh Din etc.

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