| New Delhi, 4th June,
2006 - Motorola (NYSE:MOT) today further strengthened its relationship with consumers
across India by unveiling the first Indian brand ambassador --- actor, Abhishek
Bachchan. As Motorola’s brand ambassador, Abhishek will support marketing
and branding efforts for the entire Mobile Device product range. Motorola’s
brand quotient of youthful spirit, daring to be different, being bold and smart
is in sync with Abhishek’s bold and daring attitude, enigmatic looks and
unconventional style. Abhishek fits in as the iconic “MOTOSTAR” who
now joins tennis top seed, Maria Sharapova as a brand ambassador for Motorola
globally. Announcing the MOTOSTAR, Mr. Allen Burnes, Corporate Vice President,
High Growth Markets, Mobile Devices, Motorola Inc. said, “India is a significant
and exciting market for Motorola where our relentless attention to our customers
and razor sharp focus is enabling us to bring customers and consumers not only
high quality products but also innovative and unique services and brand collaborations.
Abhishek is a stylish and sophisticated actor who appeals to all segments of the
Indian society - young and old, urban and rural, fashion conscious and the intelligentsia.
With this collaboration, I am absolutely confident that our partnership will be
mutually beneficial in ensuring our continued success while keeping our customer
interests centre-stage. With this, I would like to extend a warm welcome to Abhishek.” Addressing
the gathering, actor Abhishek Bachchan said, “I am honoured to be an ambassador
for a truly global brand synonymous with quality, innovation and style. Helping
India get more and more connected with Motorola phones is my mission for the next
24 months. It is amazing to see how we as a nation have adopted this technology
and today it is pervading every sphere of our lives. Speaking for myself, I am
a complete techno-geek and rely on these gadgets to keep myself organized. I absolutely
love the Motorola products.
They are really cool and stylish while offering
the best applications. I am excited about making the difference, Right here! Right
now!!” After unveiling the MOTOSTAR, Motorola announced the winners
of the contest “Guess the MOTOSTAR” which was a lead up to the brand
ambassador launch. The winners were representative of quintessential India, coming
from cities like Ahmedabad, Bangalore, Delhi, Indore, Ludhiana, Mumbai and Pune.
Each winner had the unique opportunity to spend the evening with the MOTOSTAR. The
“Guess the MOTOSTAR” contest saw an overwhelming response of over 200,000
participants. Contestants entered the contests by sending SMSes as well as engaging
through the MOTOSTAR microsite. Over the past few months, Motorola has launched
innovative marketing and sales strategies. The company signed on Bharti Teletech
Limited as its national distributor. Earlier, Motorola tied up with GE Money to
offer an interest free finance option to customers buying mid and hi-end Motorola
phones thereby becoming the pioneer in offering financing for mobile phones.
The
company has also been very active in its product introductions during this period----
MOTOSLVR, & MOTORAZR V3 and V3i in the first phase was followed by the MOTOPEBL
and the MobileME Bluetooth accessories business.
- Ends -
About Motorola
Motorola
is known around the world for innovation and leadership in wireless and broadband
communications. Inspired by our vision of Seamless Mobility, the people of Motorola
are committed to helping you get and stay connected simply and seamlessly to the
people, information, and entertainment that you want and need. We do this by designing
and delivering "must have" products, "must do" experiences
and powerful networks - along with a full complement of support services. A Fortune
100 company with global presence and impact, Motorola had sales of US$36.8 billion
in 2005. For more information about our company, our people and our innovations,
please visit www.motorola.com
Media Contact: Arati Mukerji
Motorola
India, Mobile Devices
+ 91 98108 77326
arati@motorola.com
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