| Delhi: After Zee News changed its look things sure
seems to be going right for the Channel, which is reflecting well in the ratings.
The graphics and the new look primarily uses red and blue to add to its distinctiveness
and is designed to imply a sense of urgency and importance while maintaining subtleness
at the same time. It's not just the graphics, but also the new sets and the styling
of the anchors that's added the look of sophistication to the channel, something
that has been well appreciated by the viewers. The ratings have gone up
for Zee News. As per the TAM ratings over the past 4 weeks, Zee News is now the
contender for the top position. It is leading in Delhi, U.P 1Mn + and is also
doing well in M.P, Punjab and West Bengal. The latest TAM data for Week 29, ending
22nd July shows that Zee News got very high Channel Share of 20% in SEC ABC M
15+: HSM. The consistent good performance can be attributed to the focused
approach of Zee News in understanding the pulse of the viewers and delivering
News that has kept the viewers engrossed. Among the notable endeavors of Zee News
in the last week was the dedication that Zee News showed in rescuing the little
Prince stuck in a 60 ft deep pit. This story that was first broken by Zee News
reflected on the quest of Zee News to show positive News in the downpour of the
recent downbeat News. We also receives more than 5 lakh calls,sms,mail and letters
which shows uplifting impact of Zee News among Indians worldwide. | 
