Zee News Challenges Competition

Delhi: After Zee News changed its look things sure seems to be going right for the Channel, which is reflecting well in the ratings. The graphics and the new look primarily uses red and blue to add to its distinctiveness and is designed to imply a sense of urgency and importance while maintaining subtleness at the same time. It's not just the graphics, but also the new sets and the styling of the anchors that's added the look of sophistication to the channel, something that has been well appreciated by the viewers.

The ratings have gone up for Zee News. As per the TAM ratings over the past 4 weeks, Zee News is now the contender for the top position. It is leading in Delhi, U.P 1Mn + and is also doing well in M.P, Punjab and West Bengal. The latest TAM data for Week 29, ending 22nd July shows that Zee News got very high Channel Share of 20% in SEC ABC M 15+: HSM.

The consistent good performance can be attributed to the focused approach of Zee News in understanding the pulse of the viewers and delivering News that has kept the viewers engrossed. Among the notable endeavors of Zee News in the last week was the dedication that Zee News showed in rescuing the little Prince stuck in a 60 ft deep pit. This story that was first broken by Zee News reflected on the quest of Zee News to show positive News in the downpour of the recent downbeat News. We also receives more than 5 lakh calls,sms,mail and letters which shows uplifting impact of Zee News among Indians worldwide.

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