Pantaloon organises unique Vendor Initiative in Delhi; signs multiple strategic tie ups

-- Initiative enables SME's and smaller consumer goods manufacturers to access national markets

-- Multiple product categories represented

-- Strategic tie ups with Fun Foods, Chaudhary Group and SR Foils

New Delhi, 22nd July 2006: Pantaloon Retail (India) Limited , a leading retail chain in India ( and a part of the Future Group) has organized a unique business initiative, at Pragati Maidan, Hall No7 ABC, New Delhi from 21st July - 23rd July.

This is a three-day event, where hundreds of small and medium sized enterprises are showcasing and displaying their product lines. The objective of the event is to review, assess and find manufacturers who can meet the Pantaloon standard of quality, category and product parameters with a view to giving those that meet them a national distribution footprint across various formats like Big Bazaar, Food Bazaar, Pantaloons, e-Zone, Furniture Bazaar, Central, Depot etc…

The categories being showcased at the event include fabrics, apparel, fashion, home furnishings, books, gift and stationery, music & multimedia, furniture, white goods, food, beverages, agro commodities etc..

Pantaloons Retail (India) Limited, as an organization has always sought to innovate in everything that it does. This has led to different initiatives, most of which are designed to project and promote the intrinsic strengths of India in the field of retail.

The event in Delhi is an initiative in keeping with this spirit, as indeed re-emphasising a core value of the group…Indian-ness! This initiative , will, among other things, mean a definite increase in the turnovers of the vendors selected, and consequently, an increase in the employment generating capabilities of the SME's as well.

Speaking on the scope of this new initiative, Mr Damodar Mall, President, Food Business, Pantaloon Retail, stated, 'Today, it is very difficult for smaller players to get into the national level markets. But given the entrepreneurial spirit of India, we at Pantaloon believe there is a huge business opportunity to be tapped here. With this initiative we have taken the much-needed first step to explore this potential.'

Significant new strategic tie ups

Pantaloon Retail also announced some significant strategic tie ups on the occasion of the vendor meet. These include tie ups with Fun Foods, Chaudhary Group and SR Foils. Details of these initiatives are given in a separate note, being distributed with this release.

About Pantaloon Retail (India) Limited:

Pantaloon Retail (India) Limited is a leading retailer with a turnover of Rs. 1073 crores for the financial year ending June 2005 . It is expected to cross the Rs 2000 crore in revenues for the financial year ending June 30, 2006.Headquartered in Mumbai, the company operates primarily through the Lifestyle and Value formats through multiple delivery mechanisms and lines of business including Fashion, Food, General Merchandise, Home, Leisure & Entertainment, Financial Services, Communications and Wellness. The company has stores in 30 cities across the country, constituting 3.5 million square feet of retail space. The company caters to the Lifestyle segment through its 21 Pantaloons Stores and 3 Central Malls. In Value Retailing it is present through 30 Big Bazaar hypermarkets, 47 Food Bazaars and 5 Fashion Stations.

Latest Reads
Time for condom brands to review their storytelling

MUMBAI: Ironically, when it comes to advertisements, condom players don’t know how to play it safe. Condom ads have been at the centre of numerous controversies owing to the erotic nature of the storytelling. Several governments have taken a strong stand against sleazy ads.

MAM Marketing MAM
Fevicol back in its witty avatar to launch Ezeespray

Fevicol, the largest selling adhesive is known for its innovation in products as well as marketing, especially its entertaining TVCs. The brand has introduced many innovative products which have transformed the woodworking industry in India and has now rolled out ‘Fevicol Ezeespray’ - an innovative...

MAM Media and Advertising Ad Campaigns
Girnar tea partners with Ajay Devgan for 'Raid'

Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment clinched the plum deal bridging brand Girnar Tea and mass entertainer Raid.

MAM Marketing Brands
Meal Of The Moment unveils new digital TVC on Ghar Ka Khana

In the fast-paced urban life its a luxury to have healthy delicious home food at all times. Meal Of The Moment has launched a new digital TVC for 2018 in an ode to all those people in Mumbai who have left their homes to build on their dreams. It is titled ‘Mumbai Stops For MOM’.

MAM Media and Advertising Ad Campaigns
Google to ban cryptocurrency ads

In a move that will have far-reaching ramifications for speculative trade of digital currencies, technology giant Google has announced that it will prohibit advertisements promoting any kind of cryptocurrency. The move is in sync with Google’s upcoming financial services policy. Such ads will be...

MAM Marketing MAM
Cello shows that encouragement works better than pressure

MUMBAI: BIC Cello (India), India’s leading manufacturer of writing instruments has launched a short film aimed at illustrating the change of perception of parents in exam time after having taken the same exam themselves. The short film commences by portraying a scenario on how parents unknowingly...

MAM Media and Advertising Ad Campaigns
Livpure new campaign urges water conservation

MUMBAI: Water purification brand Livpure has unveiled its latest campaign #CuttingPaani. Based on the concept of cutting chai, a unique culture in India, this novel campaign brings focus to the very fact that, if the quench is of half a glass then one should only take half a glass of water.

MAM Media and Advertising Ad Campaigns
Havas Media bags media duties of Bajaj Allianz Life Insurance

MUMBAI:  Havas Media, India has bagged the integrated media duties of Bajaj Allianz Life Insurance, one of the leading private players in the insurance sector in India. The agency also handles media duties of Bajaj Finserv, the financing arm of Bajaj Group.  The account size is estimated to be...

MAM Media and Advertising Ad Campaigns
iCubesWire launches Delta, a Digital Marketing Suite for Marketers

iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories