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Mumbai, July 21, 2006: Comedy is here to stay. Proof comes in the
form of Star One’s The Great Indian Laughter Champions ‘Dwitiya’!
Season 2 of the Laughter Champions which premiered on July 14, 2006
at 9:00 pm, burst through the TRP scales delivering a rating of
5.5 TVR in CS4+ HSM base, beating other shows in the Friday prime
time slot.
Returning with yet another rib tickling season, the one-hour show
featured the best comic talent from both Season 1 and 2 of The Great
Indian Laughter Challenge taking television viewers to towering
heights of frenzy and sheer delight!
Says Star India Pvt. Ltd. EVP Content & Communications Deepak
Segal, “Buoyed by the popularity and the phenomenal success
of our home grown formats, the season 2 of the Great Indian Laughter
Champions is an initiative to enhance Friday prime time viewing.
We look forward to delivering the best in innovative programming
and sustain the excitement, further strengthening our position in
the Hindi general entertainment category.”
In the recent past, Star One witnessed a robust growth in channel
shares touching 3.41 on CS4+ HSM since its comeback on the prime
band and is steadily growing week-on-week. This coupled with the
stupendous success of The Great Indian Laughter Challenge ‘Dwitiya’
is an indication of the channel marching towards the No. 2 slot.
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