Godrej launches range of washing machines with 'Force 4' technology

Godrej and Boyce - Appliances Division, the innovator in consumer appliances has introduced a new range of washing machines with 'Force 4' technology that dislodges the toughest dirt from the most difficult to clean areas, giving you the cleanest wash ever.

This high tech 'Force 4' technology combines the advanced four-way action of pulsator and punch. The clockwise and anticlockwise movement of the pulsator and the vertical movement of the punch generates a four-way water force, which provides the ultimate cleaning of clothes.

Unique features within the range of the washing machine with Force 4 technology are:

- Active soak: allows for an enhanced detergent action giving you a cleaner and more hygienic wash.

- Separate wash and spin timers: provides the ease of washing and spin drying clothes simultaneously.

- Spin shower facility: ensures that all left over detergent is effectively removed in the spin drying tub.

- Three wash cycles: allows you to choose between gentle, normal and strong wash depending upon the kind of fabric.

- Fuzzy Logic: Auto load and Quality Sensing- Selects the ideal quantity of water, wash cycle, rinse and spin combinations at the touch of a button.

- Memory back up: ensures that your program settings don't get disrupted even after a power failure during the wash.

- Others: four water levels, Overflow rinse option, Customized wash options, Rat mesh, Castors etc.

The 'Force4' technology is available in both semi automatic (GDS 665 and GDS 663 in a capacity of 6 kg) and fully automatic machines (GDF 1204 in a capacity of 5.5 kg). The prices of the washing machines are: GDS 663 - Rs. 6,990, GDS 665 - Rs 7,990, GDF 1204 - 11,400.

To generate excitement around 'Force 4', Godrej is giving away a free set of four collectible 'warrior' toys along with each washing machine. These warriors are symbolic to the message of a 4 way attack on dirt. The idea is to reinforce the message of 4 way technology present in the washing machine. The 'Force 4' washing machines are available across dealers in India.

Latest Reads
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to,...

Television TV Channels Viewership
NBCUniversal accuses BeoutQ of illegal streaming of FIFA World Cup in MENA

MUMBAI: NBCUniversal, an American multi-national media conglomerate owned by Comcast, has accused a pirated streaming service called BeoutQ in the Middle East and North Africa (MENA) for illegally broadcasting the FIFA 2018 World Cup matches. NBC's Telemundo unit, which holds the Spanish-language...

Television TV Channels Sports
How Sony is bringing the FIFA World Cup 2018

MUMBAI: Sports broadcasting is no ordinary business. Just ask Star India and Sony Network Pictures (SPN) India – who often slug it out against each other for the rights of premium sporting properties. The two high rollers of Indian sports broadcasting play by one simple rule: high risks, high...

Television TV Channels Sports
Sports media rights to soar 22% in 2018 in Asia Pacific: MPA

The market value of sports media rights is set to reach US$5.0 billion in Asia Pacific ex-China this year, according to Asia Pacific Sports In The Age Of Streaming, a new report published by Media Partners Asia (MPA).

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories