AFL launches WiZ, India's first retail courier product

New Delhi, 17th July, 2006: AFL Private Limited, the leading express and logistics solutions provider in India, has announced the launch of 'WiZ Express', India's first retail courier product. Aimed providing accessibility to the retail customer segment comprising individuals, housewives, students and traders, the product is being made available in their neighborhood market outlets such as grocery stores, medical stores and telecom centers among others.

'WiZ' promises to create a revolution in the Courier Industry with its value for money pricing at Rs. 60 for a courier delivery (for documents weighing upto 250g) anywhere in India (AFL delivers to over 5000 locations), 'WiZ' is an affordable product and provides complete convenience due to its standard pricing. A customer does not have to worry about distance charts or zones, as is currently the norm in the industry.

Apart from this, 'WiZ' provides the customer with various value added features such as :

" SMS Delivery Updates : Customers can provide their mobile number at the time of booking the courier and they will then receive an automatic SMS providing them confirmation of the delivery of their shipment. No need to worry or make calls.

" Tamper Proof & Weather Proof Packaging : Realizing that most of the courier shipments involve documents, 'WiZ' provides a complimentary Express Flyer in which every shipment is packed to ensure that it arrives safe and secure at its destination. Another world class benefit for the customer.

" Any Day Pick Up : Keeping in view the retail customer's need for any day service, the "WiZ" courier documents can be booked on any day of the week and are picked up by AFL on the same day. Customers no longer have to worry about Sundays or holidays.

Announcing the launch, Mr. Sanjoy Roy, Business Head - Express Division, AFL Private Limited said "The launch of the WiZ is intended to revolutionize the courier industry in India by making it as easy for a consumer to send a courier, as it is for him to buy soap/toothpaste in the neighboring market today. By creating a fixed price product and using a non-traditional distribution route, we hope to improve our brand outreach. The value added features that WiZ provides will help build consumer confidence in our service."

Explaining the distribution set up, Mr. Manoj Chandra, Head - Market Development & Brand Communications, AFL said, "The WiZ brand has been initially launched in Mumbai and is available through over 300 outlets. It will soon be available across all metro cities in India and we intend to have a distribution reach of over 5000 outlets by the end of this year.

To make it easy for customers to procure the product, a sign board is being put up on all authorized outlets which says AFL WiZ COURIER BOOKING CENTRE. Customers can also call our Customer Service on 1800229696 or 67919696 to find out the outlet nearest to them."

AFL WiZ Express, a division of AFL Private Limited, is the fastest growing domestic express services provider in India. It provides world class express solutions for both document and package shipments over its large network of more than 5000 delivery locations within India. AFL WiZ Express also offers bulk document distribution and mail room management services, strategic spare parts centres and repair & return services. Through its advanced STRATOS software solution, AFL WiZ Express offers complete track and trace facility to customers over their shipments.

About AFL Private Limited

As an acknowledged leader in the logistics industry in India, the Rs 875 crore AFL Private Limited has constantly pursued a mission to innovate and bring world-class services to India within the domain of logistics and express services. Through its business divisions, AFL caters to almost every logistics related need of customers. The Logistics division provides door-to-door, time and value sensitive movement of goods, warehousing and a wide range of customized inventory management related services. The Express division caters to the courier needs of both businesses as well as individuals through its Domestic Express brand AFL WIZ. The Cargo division focuses on air and sea freight forwarding, customs clearance etc. Leveraging its network and customer interface, AFL diversified into the movement of person-to-person Money Transfer services as the primary agent for Western Union Financial Services to offer money remittances in India. AFL also has a joint venture with Carlson Wagonlit Travel, the dominant player in Corporate Travel Management in India.

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