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China location is first step in global effort to help consumers
get more out of their products
New Delhi, 14 July, 2006: - Motorola, Inc. (NYSE:MOT) a global
leader in wireless communications, has launched a worldwide initiative
to open Motorola branded stores in key markets with the opening
of its first " “Global Flagship Store"” in a
busy shopping area in downtown Shanghai.
Applying the same kind of innovative design approach that distinguishes
Motorola'’s award-winning mobile handsets, Motorola Flagship
Stores feature a unique, interactive layout, highly trained staff,
phone customization and experience pods. All are intended to create
a deeply experiential environment that incorporates Motorola’s
full product range and bring to life Motorola’s vision of seamless
mobility - anytime, anywhere.
"“Motorola'’s Flagship Stores are designed to help
consumers get more out of their Motorola products, beginning with
an enhanced purchase experience and continuing throughout the time
they own the tools for connection and communication,"”
said Motorola’s Jeremy Dale, vice-president of retail marketing.
"“We believe that through personalized service, an innovative
and engaging retail environment, and a broad presence of these stores
in the market, we offer a truly seamless consumer experience and
will drive overall sales of the entire Motorola product family."”
Motorola has spent the last two years deeply engaged in a global
research and development effort around the new retail concept, and
as a result has come up with an approach that is centered around
the consumer.
Fun is a core element of the stores, offering users an opportunity
to personalize their phones using laser etching and customized "“phone
tattoos,"” as well as unique in-store training programs
and on-site factory authorized technicians to aid with questions
and any necessary service.
Beyond the Motorola Flagship Stores themselves, Motorola is planning
on taking advantage of the modular nature of the Flagship Store
design to launch "“store-in-store"” shops and
non-flagship stores.
“The key elements of the Motorola Flagship Store are modular,
scalable, and flexible, ensuring that various incarnations of our
signature store design will soon be found in stores worldwide,"”
said Dale. “Motorola will only launch flagship stores, stores
or “stores-in-stores” if it benefits our customers and
partners who will be opening and operating the stores.”
The Shanghai Motorola Flagship Store is the first of four planned
for mainland China, with additional key locations throughout Asia
and around the world to follow. “Chinese consumers are as sophisticated
as any consumers in the world,"” said Michael Tatelman,
Motorola corporate vice president and general manager Mobile Devices,
North Asia. “Launching our Flagship stores in China not only
gives us the opportunity to become the brand of choice for China’s
sophisticated consumers, it also gives us a unique opportunity to
hone the retail concept for markets worldwide.”
"“Motorola'’s goal with the Flagship Stores is nothing
short of the reinvention of mobile retail culture and the transformation
of the consumer experience, and our mission has always been to help
people realize their human potential through the power of technology"”
said Tatelman. "“The Flagship Stores are a superb opportunity
to bring our vision of seamless mobility to life for consumers in
a way that is experiential, human, and fun."”
About Motorola
Motorola is known around the world for innovation and leadership
in wireless and broadband communications. Inspired by our vision
of Seamless Mobility, the people of Motorola are committed to helping
you get and stay connected simply and seamlessly to the people,
information, and entertainment that you want and need. We do this
by designing and delivering "“must have"” products,
"“must do"” experiences and powerful networks
--- along with a full complement of support services. A Fortune
100 company with global presence and impact, Motorola had sales
of US $36.8 billion in 2005.
For more information about our company, our people and our innovations,
please visit www.motorola.com
For further information please contact: Perfect Relations
Bishalakhi Ghosh @ 98715 97742
Laureen Momin @ 98715 97731
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