Television

Chennai Open 2006 gets unprecedented global exposure

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CHENNAI: Chennai Open 2006, India and South Asia's only ATP event, being held at the Nungambakkam Stadium from January 2 - 8, 2006, will be telecast across the world giving unprecedented exposure to the host city. The event has attracted world-class players, which include World No. 9 Ivan Ljubicic, former World No. 1 and defending champion Carlos Moya, Asia No 1 Paradorn Srichaphan, and the No.1 player from Czech Republic, Radek Stepanek.

The matches will be telecast on Star Sports in the India sub-continent, including India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan. The live coverage will be available from 5 pm to 11 pm every day. The telecast rights of the US $400,000 tournament were awarded to the premier broadcaster by IMG, who owns and organizes Chennai Open.

IMG's television division, TWI, will be responsible for producing the programming for Chennai Open. TWI is the world's largest independent distributor and producer of televised sports.



Europe will be covered through programming on Euro Sports 2 that would reach over 40 countries across the continent, including the UK, Germany, Holland, Norway, Russia, Denmark, Switzerland, Austria, and Israel. While there would be three-hour slots from January 4 - 6 beginning at 5 pm, the semi-finals and the finals telecast would start at 5.30 pm and go on till 8.30 pm. For South America (excluding Brazil), Central America and Mexico, Fox Sports would air the semifinals and finals, while Canal+ would cater to Spain.

This premium event would also feature on Trans World Sports, the world's most popular sports magazine show reaching 260 million households over 131 countries worldwide. SNTV, the world's only dedicated sports news TV agency which reaches 850 million people worldwide will be running highlights of the Chennai Open every day of the weeklong tournament.

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