Allen Solly crowned most admired brand of the year at the Lycra Images Fashion Awards

Bangalore, Monday, 31 January 2006: Premium apparel brand Allen Solly for the third consecutive year won 'Most Admired Brand of the Year - Smart casuals'. Allen Solly was conferred with the prestigious Lycra Images Fashion Forum 2006 at a glittering evening in Mumbai on Wednesday, 25 January 2006. Today Allen Solly has reached the milestone of 12 years in the apparel industry and have dressed an entire generation in impressive unconventional work wear.

MOST ADMIRED CHOICE: Allen Solly has grown to be one of India's most popular and recognized apparel brands. Allen Solly also extends its clientele to women in a definitive way. This international brand is the symbol of a genre that has rescued business dressing from a dip in corporate starch. Friday dressing a concept pioneered by Allen Solly is an established term internationally for the 'dressing down' work culture. Allen Solly has taken ownership of this 'differentiating' concept in India, which is all about relaxed formal wear to work.

Mr. Vishal Mirchandani, Brand Head, Allen Solly says: "After having won the Images awards for the most admired Trouser Brand of the year as well as the Images Most admired Brand of the Year for the Womens wear in the past couple of years and to win the prestigious Lycra Images Fashion Award again this year for the Most Admired Brand of the year - Smart Casuals is reaffirmation of the supreme levels to which the brand and the company has reached. It is this drive for unconventionality that has helped expand our business from shirts and trousers to newer categories like womens wear, jeans and strong new launches of suits,inner wear, sunglasses & handbags thus establishing Allen Solly as a lifestyle brand of choice. The award is a great motivator for 2006."

Allen Solly has achieved many awards such as the 2002 Images award for the most admired shirts and trousers brand. 2003 Images award for the best launch of the year for Womens wear. 2004 Images award for the most popular trousers brand of the year and 2004 Images fashion award as well as CMAI awards for the best Womens wear. Brand of the year. 2005 Images fashion most admired Brand of the year for womens wear. In a joint consensus of the Superbrands council Allen Solly scored the highest in terms of popularity among the members invited to participate in the award function.

"Moving forward, the brand has plans to revamp its exclusive store chain and further accelerate growth in its business through exciting merchandise, retail & effective consumer connect and deliver a unique lifestyle experience" says Vishal Mirchandani, Brand Head - Allen Solly

Conceived in the year 2000, LYCRA® IMAGES FASHION AWARDS felicitate and honor professionals & companies for Excellence in the Business of Fashion. Lycra® IFA is an extravaganza that establishes the true catalysts as leaders in developing the Indian fashion industry. Lycra® IFA is focuses on fostering superior levels of productive competitiveness and bringing together the top brass of the industry.

Into its sixth year now, LYCRA® IFA stands tall as the fashion and retail business hallmark. The Lycra Images Fashion Award under the Consumer Category is to felicitate top fashion brands of the country based on the outcome of a national consumer research. The approach for the LIFA has been driven towards achieving minimum variation in the results due to either the timing of the study or the profile of the respondents, the mode of administration and the geographic coverage.

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