| Mumbai, 4 January 2006: A unique concept titled the
“GenNext Show” will be unveiled for the first time in India
at the inaugural Lakme Fashion Week 2006 with an aim to provide a
platform for promising young talent to establish themselves across
India. The six chosen designers will participate in a group show where
each one of them will present their creations for the first time before
a targeted group of international and domestic buyers and media.
The ‘GenNext Show’ will comprise a group of up to six
select designers who have never shown at any fashion week. The special
programme has been created following the tremendous interest generated
by the Emerging Designer initiative. Lakme Fashion Week will help
in putting together the first ever-professional show for these gifted
and promising designers. All selected designers will get a complete
package comprising of the runway, set, sounds, lights, models, show
director, hair & makeup, backstage managers at a highly subsidized
fee of rupees ten thousand only (Rs 10,000).
The Advisory Board for Lakme Fashion Week, which was announced
recently, comprising of representatives of key stakeholders from
the fashion world will participate in the selection of deserving
designers for the Emerging Designers and the GenNext show. To ensure
that the very best of Indian fashion is represented on the catwalk,
a National Selection Panel (NSP) comprising all permanent members
of the Advisory Board and fashion professionals specifically invited
for selection meetings will review all designer submissions prior
to both the LFW F/W and LFW S/S fashion weeks and select up to six
best designers for the GenNext Show.
The Advisory Board for 2006 consists of well-known designers Wendell
Rodricks, Narendra Kumar, and Ritu Beri; prominent buyers Sangita
Kathiwada of Melange and Pradeep Hirani of Kimaya; Fern Mallis,
Executive Director of 7th on Sixth and Vice President of IMG / Simon
Lock, Managing Director, IMG Fashion Asia Pacific; media professionals
Anuradha Mahindra, Publisher, Verve. The Board will be co-chaired
by Anil Chopra, Vice President, Lakme Lever and Ravi Krishnan, Managing
Director, IMG-TWI South Asia and Senior Vice-President, IMG. Additional
members from the media and buyers will be announced shortly.
Anil Chopra, Vice President, Lakme Lever said: “The GenNext
Show is another unique initiative from Lakme Fashion Week. The selected
designers would get the opportunity of a lifetime to display their
collections on this common platform and to interact with and develop
lucrative business-driven relationships with a targeted group of
domestic and international buyers and media. This distinctive program
is a part of our on-going endeavor to integrate India with the global
fashion world.”
Mr. Ravi Krishnan, Managing Director, IMG-TWI South Asia and Senior
Vice-President, IMG said, “The GenNext Show is an important
aspect of Lakme Fashion Week. The opportunity gives new talent a
chance to showcase with the best in the business and also helps
unearth hidden talent from across the country. We are certain that
the GenNext show will over the years discover designers of extraordinary
talent.”
Lakme Fashion Week (LFW) is a joint initiative between Lakme, the
leading cosmetics brand and a pillar of the fashion industry in
India, and IMG, the global leader in fashion weeks and event production.
LFW has been conceived and created with an aim to integrate India
into the global fashion world. Both Lakme and IMG have been pivotal
to the success of the Lakme India Fashion Week over the last six
years. Lakme Fashion Week will be held twice every year. The first
Fall /Winter Week will be held from March 28 – April 1, 2006
at the National Centre for Performing Arts (NCPA) in Mumbai and
the Spring/Summer Week in September-October 2006.
For more information please contact:
For Lakme: Genesis PR
Tarunjeet Rattan
Genesis PR, Mumbai
E-mail: trattan@genesispr.com
Tel: (022) 2491 1783 / 85/9820525850 Fax: (022) 2491 1788
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