World Bhangra Concert on Geo TV, Pakistan

Brilliant Entertainment Networks (BEN), India’s biggest concert management agency, recently organized their annual property event –World Bhangra Concert’05’ in Dubai. They now proudly announce the TV rights of the concert being taken by international TV channel - Geo TV for Pakistan and Middle East territory.

The World Bhangra Concert’05, featured the biggest Punjabi and Indi-pop music icons like Daler Mehndi, Stereo Nation, Sukhbir, Sukhwinder Singh, Baba Sehgal, Anamika, Jassi and Mikka. It is now all set to rock the people of Pakistan and Middle East through their TV sets on the auspicious eve of Eid. On the achievement, said Mr. Raman Raheja, Director, BEN, “As we understand that both Pakistan and Middle East have a huge base of Bhangra music lovers, then what better time to telecast the show, than at the time of Eid, when we celebrate the occasion with music”.

“We are also in negotiations with Indian TV channels to telecast the show in India soon besides talking to different TV channels across the globe for showing it to the South Asian Community in different countries. This is just one step in our endeavor to reach the Asian community across the globe. In fact we aim to make the Bhangra music reach far and wide to different parts of the world through Special Videos and DVDs of the concert as well.” added Raheja.


In 2006, the concert will be hosted in Europe. BEN plan to extend the Brand into Music based Television content in the immediate future and with other medias like 3G technologies etc, developing fast, Live concerts and performances will be a key focus for promoting it as content.

About Brilliant Entertainment Networks:

Brilliant Entertainment Networks was created in the year 2000 and today it is one of the leading event management companies of India delivering a range of entertainment services to various companies. These services include Corporate Events, Retail Marketing Programs, Rural promotions, Merchandising and Exhibitions.

Having recently produced some of the biggest concerts that the country has seen, Brilliant Entertainment Networks is today India’s biggest Concert Promoting Agency. Right from World Bhangra Concert in 2004 and 2005, Mission Dosti’04 and Listen-India Tour’05, all the projects have been widely acclaimed across the country.

Recently they added another feather in their cap by successfully managing the Commonwealth Games Baton Relay for the Government of New Delhi.

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