|
Mumbai, 6th January, 2006 It couldn't have been a better way to
see off 2005- a year that has seen Star Gold deliver some of the
biggest hits of the year, and attract attention for its innovative
marketing and programming initiatives. The back-to-back premieres
of 'Khullam Khulla Pyar Karenge' & 'Kyaa Kool Hain Hum' enabled
Star Gold to grab the lion's share of the eyeballs on New Year's
Eve - in the process relegating the Zee Cinema premiere of 'Dil
Jo Bhi Kahey" to a no show!
Star Gold's double whammy has demolished Zee Cinema's mouch touted
slot Shaanivaar Ki Raat- Amitabh Ke Saath with Star Gold grabbing
a 5.7 channel share, Max following with 4 and Zee Cinema a distant
3rd with 3.4.
Comments Ajay Vidyasagar, Executive Vice-President, Marketing,
Star India Pvt. Ltd, " All of our premieres this year have
been extremely well received by the audiences. The New Year's Eve
success proves once again that Star Gold's strength at showcasing
premieres - with not just the highly awaited 'Kya Kool Hain Hum'
doing well but also 'Khullam Khulla Pyar Karenge'. It was of course
a very conscious decision to premiere two comedy titles back to
back, as it's a genre that can cut across audience segments. At
Star Gold, we are confident that this start will be bettered with
every coming month in 2006."
With the line-up of great premieres & titles coming up-Paheli
in January, Maine Pyaar Kyun Kiya in February, Sarkar in March,
it looks certain that the Star Gold success story that has started
in 2005, will continue in 2006 as well.
|
