Television

India TV?s 'Breaking News' showcases German company marketing tissues bearing images of Lord Krishna and Rama

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New Delhi, February 22, 2006: India TV has brought to light a German company marketing tissues with pictures of Lord Rama and Krishna on it. India TV took up this issue in its program ?Breaking News? on February 21, 2006 at 9:00 p.m. The story has evoked tremendous response from viewers and also within the Parliament.



The company, Sniff Tissues Paper Products Design (PPD), is based in Germany. Sniff Tissues Paper Products Design (PPD), is manufacturing novelty tissues bearing the images of Lord Shri Rama/Krishna and the Virgin Mary and distributing them worldwide. The manufacturers have refused to pull them from the shops because they believe they appeal to people for "fashion reasons." The National Council of Hindu Temples complained to the company that the products were very unacceptable and offensive, and encouraged people to "blow their nose on holy images."

The German company replied that in their opinion these tissues are used as accessories and for fashion reasons and furthermore many young people, Christians as well as people from other religions, are interested in the Hindu belief and the tissue might support this interest. "We have a great response for these products. Young people really like It because Virgin Mary and Lord Krishna have become cult characters, not because they make fun of them. On the contrary they start to think about religious things again. So we attract attention but in a positive way."



Sniff tissues acknowledged that the products may have caused offense. "We'd like to express our apology if we hurt anybody's feelings, but because of the reasons above-mentioned we won't stop producing or selling these products."



The travel-size tissues were pulled from sale in the Victoria and Albert Museum gift shop (London) recently after pressure from various Hindu organizations. The tissues were also found in South America, Wales and other parts of the world.

Viewers have entrusted India TV to responsibly take up issues pertaining to day-to-day lives. In response to that trust, India TV has consistently been examining issues that touch people?s live. Past undercover operations conducted by the channel include one on the casting couch in Bollywood; on blood banks; on the illicit trade in human eyes; on the cloning of mobile phones; and on police brutality.

The details of the company as we understand are as follows:

Paper Products Design (PPD)

PR Department

Michael Neunfinger

Am Hambuch 4

53340 Meckenheim

Tel: 02225-9935-45; Fax: 02225-9935-35

E-Mail: m.neunfinger@paperproductsdesign.de ; http://www.ppd.tv

For Further Information please contact:

Santanu Gogoi

Corporate Voice | Weber Shandwick

212, Second Floor,

Okhla Industrial Estate, Phase III

New Delhi - 110020, INDIA

Tel: +91-11-26936834 (main)

Fax: +91-11-26936836

Mobile: +91-98-104-24271

santanu@corvoshandwick.co.in

www.webershandwick.com

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