Television

A unique quarterly program to spur Acer's Retail Channel explosion

BANGALORE, February 2, 2006 ? Acer India, one of the world's top four branded PC vendors, announced their latest quarterly Retail Mega Scheme, "Race 2 Glory", aimed at rewarding their partners and encouraging them to expand their reach and product portfolio. The new retail scheme has been created to help the Acer retail channels avail maximum benefits from associating with brand Acer. Through this exclusive retail scheme, Acer plans to encourage and motivate its retail partners to reach bigger heights, as the company goes for an aggressive push through its retail channel.

The Acer "Race 2 Glory" is a scheme meant exclusively for the retail

channel and would be applicable for all purchases made between January 16, 2006 to April 15, 2006. It would comprise of 3 key sub-contests based on quantitative parameters and two special sub categories that will reward retailers on the qualitative aspects of retailing . The retail partners

comprising of Acer Malls (Exclusive brand shops) and Acer Points

(multibrand alignments) are divided into A, B, C and D category on the

basis of their geographical location. Each category of retailers based on

their geographical location and outlet type (Mall or Point) is then given

various types of targets like quarterly revenue targets, targets on product

categories etc.



During the period of the scheme, partners are expected to maintain Acer's

high standard of quality and operate within the market operating price

band. Special price and demo units are not included within the parameters

of this mega contest meant exclusively for this elite channel. To avail of

the benefits of the scheme partners are also required to follow certain

processes like filling in sell-out data in the Daily Sales Feedback System

on a daily basis as a way for Acer to track the product movement from the

retail counter which is an important method of gauging the pulse of the

market.



Mr. S. Rajendran, GM Sales & Marketing, Mobile & Display Products Group, Acer India, said, " The Acer "Race 2 Glory Road Ahead" is an exciting way to encourage our retail partners and involve them with Acer's long term goal of reaching out to our customers. The main objective of this program is to recognize performance across product portfolios and reward partners who have gone all out during the quarter and invested the most into our business. Our presence in the retail space has grown to over 200 outlets comprising of Acer Malls and Acer Points across the country in 2005. Today our retail channel reaches out to over 80 cities and towns. We have drawn out detailed plans to aggressively ramp up the retail footprint this year and we will be sharing these plans very shortly. With the present retail program we hope to further encourage existing partners to take the next step forward along with Acer in our quest for another big year for the company."



The Acer "Race 2 Glory Road Ahead" has four main contests:

'The Big Apple' , focuses purely on revenue achieved by retailers at the end of the quarter. Each category of partner for both Acer Malls and Acer Points will have a specific quarterly revenue target based on the total

addressable market in each of the geographical locations. There are two

levels of achievement for the partner to benefit from. In level one, upon

reaching 100% of the target revenue, the partner will win a full board

holiday package. In level 2, upon on achieving the 200%, 250% and 300% target revenue slabs, the partner will receive additional cash benefits. 'Kaun Banega Product ? Pati' rewards partners for achieving the monthly target in each product category. Based only on the sale of stock and sell models, there are 3 levels of achievement. 100%, 200% and 300% for Acer Malls and 100%, 150% and 200% for Acer Points. The products included in this category are Acer notebooks (All models except premium notebooks), Desktops (All desktops including Aspire and Acer Power series), TFTs (All models including 15" TFTs) and Projectors (SVGA models). In the LCD monitors category the 100% slab can be reached by 100% achievement on any of the 3 TFT product categories (15", 17" and 19"). The 200% rewards slab can be achieved only on one single category of LCD monitors.

'Digital Lifestyle Evangelist' is targeted at the premium products category

including Notebooks (Ferrari, Tablet PC and Ultraportable), Desktops (E

500), TFTs (20" and 24") and Projectors (only XGA models PD300 series, PD500 series and PD700 series). This contest aims to help the retailer cater to the needs of the digital age customer. The partner can win the cash incentives by meeting the target required on the collective sales of

the products mentioned.



'The Quality of Output' contest is designed to reward partners for their

excellence in the qualitative aspects of retailing. There are two awards

being given "The Best of the Best" and "Unique Marketing Initiative". The

winner of both these categories will receive a special trophy and a cash

award of Rs 10,000. The results will be decided at the end of scheme

period, through a carefully assessed audit conducted by the Acer

headquarters and recommendations of quality, initiative and performance

from regional managers.



The 'Best of the Best ' determines the top Acer outlet in the country. The

winner will be chosen based on the variety of models on display in the Acer Malls and Acer Points across partner categories, the variety of

complementary product offerings for a walk in customer, and the display/

look and feel of the outlet. ' The Unique Marketing Initiative' award

recognizes the partner's innovative marketing strategies, out of the box

ideas and exciting demo initiatives, along with meaningful customer

relationship management.



The quarterly retail scheme is Acer's initiative to embolden its retail

partners to grow their own business through the various opportunities

provided by Acer. Thus, expanding Acer's reach to their customers across the country and providing a key engine for growth for the company.



About Acer

Acer ranks among the world's top four branded PC vendors, designing and marketing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. In 2000, Acer spun-off its manufacturing operation to focus on globally marketing its brand-name products: desktop and mobile PCs, servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users. Established in 1976, Acer Inc. employs 5,600 people supporting dealers and distributors in more than 100 countries. Revenues in 2004 reached US$7 billion. Please visit www.acer.com for more information. Acer and the Acer logo are registered trademarks of Acer Incorporated. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/23/pro-kabaddi.jpg?itok=6qEFFF8S
Top notch Pro Kabaddi League auction commences; top player bid Rs 93 lakh

MUMBAI: India’s second most watched sports league – Pro Kabaddi League (PKL) – has begun the countdown to its fifth season. With Vivo fixed as the title sponsor for the next five seasons, the player auction got underway on 22 May and will end on 23 May. The 12 teams began bidding for players...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/modi.jpg?itok=ESOxR2va
Mann ki Baat gains popularity among NRIs, CMs to emulate idea

Even as the 32nd instalment of ‘Mann Ki Baat’ by Prime Minister Narendra Modi is slated for next Sunday, it is being emulated soon by some Chief Ministers who are commencing similar broadcasts.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/sajan_0.jpg?itok=iT_PurNQ
New series on Sony Sab on how one innocuous lie can lead to trouble

A new series on Sony Sab. Sajjan Re Phir Jhooth Mat Bolo is a story of how an innocuous lie leads to a mountain of lies as the protagonist cannot risk telling the truth for the fear of losing his love.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/promax_0.jpg?itok=T5Qr4GAY
MTV gets 10 of the total haul of 18 PromaxBDA awards by Viacom18

Viacom 18 Media has bagged 18 awards across categories at the recently concluded PromaxBDA India 2017 Awards, all the awards going to those conceptualized and produced in-house.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/vh1.jpg?itok=tDZt_-aC
Vh1 partners with Vivo brings the 2017 Billboard awards to India

Vh1 is all set to air the much-awaited 2017 Billboard Music Awards presented by Vivo Camera & Music.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/aditya.jpg?itok=PfNLpQYt
Epic to reposition as an infotainment channel; Sehwag show announced

It’s making an epic shift. Epic TV which saw the departure of its CEO Mahesh Samat for Disney last year, is now positioning itself as an infotainment channel, broadening its programming from just mythology and history and adding a wide array of original content across various genres.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/zee-hindustan.jpg?itok=EBP_lypk
Zee group launches news channel Zee Hindustan

MUMBAI: Another news channel has joined the 800-odd currently beaming into Indian homes. And it is coming courtesy the Subhash Chandra headed Zee group. Called Zee Hindustan, it was launched on 20 May, with an intent to “ bring to fore the voice of the common man, from Kashmir to Kanyakumari.”

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/IPL-2017-Story.jpg?itok=cIqPNnPp
IPL tendering process to commence 17 July; bidding to be fierce

MUMBAI: The Mukesh Ambani-owned Mumbai Indians pulled of a wafer thin victory against the Rising Pune Supergiants in the final of the Vivo IPL 2017, possibly giving a super boost to the TV ratings that Sony Pictures Networks India (SPN India) will notch up for its telecast. The final match could...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/22/Subhash-Chandra.jpg?itok=bPrSlSjF
Essel Group's 90 years event simulcasts across all ZEE entertainment channels

MUMBAI: Essel Group recently held its 90 years celebrations event in New Delhi amidst the presence of esteemed dignitaries, corporate honchos and Government authorities including the president Pranab Mukherjee and prime inister, Narendra Modi. The success of the event was the result of the entire...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories