D'damas and Mukta Arts launch the music of Shaadi Se Pehle

Celebrate Valentine's Eve with the stars of the movie

Mumbai, 13th Feb 2006: D'damas together with Mukta Arts today celebrated the season of love. The two came together for the music launch of the much-awaited movie Shaadi Se Pehle starring- Akshay Khanna, Ayesha Takia, Mallika Sherawat and Producer Subhash Ghai amongst others.

The celebrations started with a visit by the stars of the movie at the felicitation of D'damas as the best Lifestyle retailer at Inorbit Mall, Malad. The stars also distributed free Valentine Dinner tickets at a 5 star hotel and invites to the music launch in the evening at the showroom.

The event was then followed by a party at The Taj Lands End for the official launch of the music of the movie where one witnessed a scintillating ramp show by the models displaying the new collection by D'damas under the brand Collection g. The collection has been designed specially for Valentine's Day. Subhah Ghai along with the two leading ladies of his movie Shaadi Se Pehle, Mallika Sherawat and Ayesha Takia unveiled the Valentine jewellery collection. Noted Music director Himesh Reshammiya left the onlookers wanting for more with his performance.

This is not the first time that D'damas has tied up with a movie. Recently we saw the promotion of yet another upcoming movie "Fight Club'.

Speaking on the occasion, Mr. Mehul Choksi, Chairman, Gitanjali Group said, "It is an honour to be associated with Mukta Arts and we hope that this tie up brings us closer to the Hindi film industry so that we keep designing jewellery for them. We know that Valentine's Day is here and D'damas has in store Valentine's Day collection jewellery for all you people in love and so today we have all gathered together to launch the music of Mukta Arts' upcoming movie Shaadi Se Pehle. We couldn't think of a better way to celebrate Valentine's Eve but to celebrate amidst the stars of the movie".

Collection G, which is meant for the women of today, is an attempt to celebrate her attraction for gold in a modern and stylized way. The collection g jewellery includes an exclusive line of pure gold marked with glamour, style and elegance.

The D'damas range comprises of ornaments like pendants, earrings, chains, necklaces, bangles, bracelets and sets. D'damas offers a certificate from International Gemological Institute with every diamond jewellery product. D'damas has a whole host of brand ambassadors for their various products these include Mr. Amitabh Bachchan, Suneil Shetty, Akshay Kumar, Mahima Chaudhary, Celina Jaitely, Sheetal Mallar, Simran, Lara Dutta and former Miss Universe Jennifer Hawkins.

About D'damas

The Gitanjali Group Ltd., one of the largest exporters of diamond studded gold and platinum jewellery in India and Damas, the largest retailing jewellery brand chain in the Middle East have come together in a high profile joint venture to launch 'D'damas' a contemporary collection of diamond jewellery for the first time in India. The joint venture also has a state-of-the-art manufacturing facility in Mumbai for domestic and overseas markets.

For further information contact:

Pooja Parekh / Shweta Mistry

Good Relations (I) Pvt Ltd

Tel.No. 022-23535971 /

9820777567 / 9820964141

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