Mobile2Win brings Art of Living to your phones

Mumbai, February 15, 2006: The Art of Living Foundation is the largest volunteer based NGO in the world, with programs on yoga, meditation and stress elimination that have benefited millions of people across the world. In addition to this, the Foundation also renders service to society through a number of Seva projects such as education of rural children in India, poverty reduction in Asia, and many others.

His Holiness Sri Sri Ravi Shankar, the driving force behind the movement, travels and teaches internationally, spreading the simple message of love and compassion, which continues to draw people from all walks of life.

Following an exclusive tie-up with mobile2win, the Art of Living will be accessible to you no matter where you go. All one has to do is SMS AOL to 8558 and H.H Sri Sri Ravi Shankar will be by your side! This tie-up would be an additional revenue stream for the Foundation's Seva Projects, as the money generated, would go back into funding these initiatives. This entire range of content will be available for downloads across ALL the operators in the country! Content will be made live across ALL platforms including WAP, voice platforms and SMS.

A wide variety of mobile content is available for download, which includes wallpapers of the Guruji, the Art of Living Silver Jubilee anthem, and a wide selection of bhajans (as ring tones).

A simple to use, vibrant, WAP site has also been specially created to enhance the interactive experience. On this site, one can also find Video clips of Guruji's discourses. All mobile content is downloadable from operators across the country, via GPRS & SMS.

The Art of Living Foundation celebrates its Silver Jubilee on February 17th, 18th &19th. During this time, Mobile users can access a wealth of information - the itinerary, venues, dates of upcoming programs, accommodation availability, and making donations to the Foundation.

Rajiv Hiranandani: Country Head, mobile2win, India, says, "The Art of Living partnership is the next step in mobile lifestyle and entertainment. We at m2w have recognized that consumers want more on their phones than just pure ring tones and basic games and our tie up with The Art Of Living will ensure that lifestyle will be available on the screen closest to you- the mobile screen."

When asked for his views on this tie-up, Prasana Prabhu, Head Publication Division - Vyakti Vikas Kendra, said, "Our intention is to make His Holiness Sri Sri Ravi Shankar's knowledge, which frees people from all the stresses, reach every corner of the world. We would like to use all possible modes and medium to make sure we achieve it and this initiative is one of them."

mobile2win is India's market leader in mobile content and wireless media solutions. Its market leading media relationships and brand clients provide the company with India's strongest distribution network for consumer wireless content and applications. In addition, mobile2win is a leading developer of mobile games, value added content and has 200 brand-marketing campaigns with over 80 of the world's largest brands.

Latest Reads
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
Eros Now's Smoke MIPCOM screening gets packed house

A packed house turned up to watch Eros Now’s premier of its original Smoke at the Verriere Californie in the famed Palais des Festivals in Cannes, France on 15 October 2018.  The shortened  20 minute version of the 45 minutes per episode had you gripped right from the first frame which showed the...

Television TV Shows Drama Series
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories