Mobile2Win brings Art of Living to your phones

Mumbai, February 15, 2006: The Art of Living Foundation is the largest volunteer based NGO in the world, with programs on yoga, meditation and stress elimination that have benefited millions of people across the world. In addition to this, the Foundation also renders service to society through a number of Seva projects such as education of rural children in India, poverty reduction in Asia, and many others.

His Holiness Sri Sri Ravi Shankar, the driving force behind the movement, travels and teaches internationally, spreading the simple message of love and compassion, which continues to draw people from all walks of life.

Following an exclusive tie-up with mobile2win, the Art of Living will be accessible to you no matter where you go. All one has to do is SMS AOL to 8558 and H.H Sri Sri Ravi Shankar will be by your side! This tie-up would be an additional revenue stream for the Foundation's Seva Projects, as the money generated, would go back into funding these initiatives. This entire range of content will be available for downloads across ALL the operators in the country! Content will be made live across ALL platforms including WAP, voice platforms and SMS.

A wide variety of mobile content is available for download, which includes wallpapers of the Guruji, the Art of Living Silver Jubilee anthem, and a wide selection of bhajans (as ring tones).

A simple to use, vibrant, WAP site has also been specially created to enhance the interactive experience. On this site, one can also find Video clips of Guruji's discourses. All mobile content is downloadable from operators across the country, via GPRS & SMS.

The Art of Living Foundation celebrates its Silver Jubilee on February 17th, 18th &19th. During this time, Mobile users can access a wealth of information - the itinerary, venues, dates of upcoming programs, accommodation availability, and making donations to the Foundation.

Rajiv Hiranandani: Country Head, mobile2win, India, says, "The Art of Living partnership is the next step in mobile lifestyle and entertainment. We at m2w have recognized that consumers want more on their phones than just pure ring tones and basic games and our tie up with The Art Of Living will ensure that lifestyle will be available on the screen closest to you- the mobile screen."

When asked for his views on this tie-up, Prasana Prabhu, Head Publication Division - Vyakti Vikas Kendra, said, "Our intention is to make His Holiness Sri Sri Ravi Shankar's knowledge, which frees people from all the stresses, reach every corner of the world. We would like to use all possible modes and medium to make sure we achieve it and this initiative is one of them."

mobile2win is India's market leader in mobile content and wireless media solutions. Its market leading media relationships and brand clients provide the company with India's strongest distribution network for consumer wireless content and applications. In addition, mobile2win is a leading developer of mobile games, value added content and has 200 brand-marketing campaigns with over 80 of the world's largest brands.

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