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Mumbai, February 15, 2006: The Art of Living Foundation is the
largest volunteer based NGO in the world, with programs on yoga,
meditation and stress elimination that have benefited millions of
people across the world. In addition to this, the Foundation also
renders service to society through a number of Seva projects such
as education of rural children in India, poverty reduction in Asia,
and many others.
His Holiness Sri Sri Ravi Shankar, the driving force behind the
movement, travels and teaches internationally, spreading the simple
message of love and compassion, which continues to draw people from
all walks of life.
Following an exclusive tie-up with mobile2win, the Art of Living
will be accessible to you no matter where you go. All one has to
do is SMS AOL to 8558 and H.H Sri Sri Ravi Shankar will be by your
side! This tie-up would be an additional revenue stream for the
Foundation's Seva Projects, as the money generated, would go back
into funding these initiatives. This entire range of content will
be available for downloads across ALL the operators in the country!
Content will be made live across ALL platforms including WAP, voice
platforms and SMS.
A wide variety of mobile content is available for download, which
includes wallpapers of the Guruji, the Art of Living Silver Jubilee
anthem, and a wide selection of bhajans (as ring tones).
A simple to use, vibrant, WAP site has also been specially created
to enhance the interactive experience. On this site, one can also
find Video clips of Guruji's discourses. All mobile content is downloadable
from operators across the country, via GPRS & SMS.
The Art of Living Foundation celebrates its Silver Jubilee on February
17th, 18th &19th. During this time, Mobile users can access
a wealth of information - the itinerary, venues, dates of upcoming
programs, accommodation availability, and making donations to the
Foundation.
Rajiv Hiranandani: Country Head, mobile2win, India, says, "The
Art of Living partnership is the next step in mobile lifestyle and
entertainment. We at m2w have recognized that consumers want more
on their phones than just pure ring tones and basic games and our
tie up with The Art Of Living will ensure that lifestyle will be
available on the screen closest to you- the mobile screen."
When asked for his views on this tie-up, Prasana Prabhu, Head Publication
Division - Vyakti Vikas Kendra, said, "Our intention is to
make His Holiness Sri Sri Ravi Shankar's knowledge, which frees
people from all the stresses, reach every corner of the world. We
would like to use all possible modes and medium to make sure we
achieve it and this initiative is one of them."
mobile2win is India's market leader in mobile content and wireless
media solutions. Its market leading media relationships and brand
clients provide the company with India's strongest distribution
network for consumer wireless content and applications. In addition,
mobile2win is a leading developer of mobile games, value added content
and has 200 brand-marketing campaigns with over 80 of the world's
largest brands.
For further information please contact
Stellant Communications
Suhasini Mehta 98200 23665
Ruchi Verma 98924 21614
suhasinimehta@gmail.com, stellantpr@gmail.com
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Stellant Communications
3, Mahinder Chambers
Opp Dukes-Pepsi Factory
Chembur, Mumbai 400 071
Ph: 55031167
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