| Eye catchy Ad's, music videos, films, the power to
grab your attention, create a world of imagination, beauty and extraordinary
visuals with quality that's unbeatable. How does all this happen?
Who does all this? What do they use to create imagination and ideas?
So, many questions. Ever thought of the hard work and mystery behind
all the glamour and effects? Lets look at what happens behind the
scenes and where it all starts.
Well…Post-Production is where it all happens. Visual effects
and lots more that adds to creative ideas and make an impact on
our thoughts and minds. The technicality behind every creative input
comes through technology developed to give life to every idea.
The SYSTEM:
It's very important to understand the tools that we are using to
create thoughts and ideas. We talk about "SMOKE" a high
end editing software that is a combination of Editing and Visual
effects tools. Smoke, a product of one of the worlds leading software
development companies for media and entertainment AutoDesk-Discreet®
is a resolution independent, non linear digital editing system for
both video and film production that offers a level of efficiency
previously unknown in the traditional editing suite.
Smoke, is very well developed and designed to handle projects from
short format work such as commercials, promos and show openings
to long format documentaries, episodic work and corporate videos
ranging from low resolution to high definition films. It offers
the option of multi track, multi layered timeline based system in
which visual effects can directly be done on the timeline.
It provides effects like text overlay, rotoscope and retouching
of the clips and enhancing the quality and look and feel of the
video clips. Smoke is a true finishing tool providing extremely
robust creative toolset when combined with the right talent and
creativity. Smoke gives the freedom of directly importing your rough
edits from any editing suite into smoke as it is and give various
effects like colour correction, chroma keying, add text effects,
advanced dissolves, wipes and lots more hence called as an online
editing system resulting in quick decision making with high percentage
of accuracy from the viewers angle.
SMOKE in India:
With approximately more than 200 smoke machines in India, the market
still demands more smoke machines hence the demand for professionally
trained smoke operators. This is also due to the ever-growing demand
and competition in the quality of films, advertisements, music videos
etc. With the growth of out sourced work coming into India, the
demand for smoke has gone up since the desired quality can be achieved
and efficiency can be maintained.
SMOKE training:
Zee Institute of Media Arts an educational division of the Zee
Network is offering training in Smoke. This course is open to industry
professionals with experience in editing/visual effects and students
with knowledge of compositing/ editing basics. ZIMA is India's first
AutoDesk® certified SMOKE training center with certified trainer
from AutoDesk®.
For more information on training in Smoke please visit our website
www.zimainstitue.com or call us at 91-22-2630 2937/8.
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