Star Movies cements its leadership

Mumbai, December 22, 2006: Star Movies, India's No. 1 English movie channel, cemented its leadership for the 5th year* and ended 2006 with a big bang!!! The channel is now all set to continue its undisputed leadership in 2007 with a power packed line-up of some of the best and the biggest Hollywood blockbusters. The month long (October 30th - November 30th, 2006), Absolute Bond Festival, catapulted the channel to new heights! Followed by this successful initiative, Star Movies kicked off Star Wars: The Complete Saga, on December 17th, 2006. This six-week property will celebrate the 30th anniversary of the franchise (1977-2007), with all six titles and the exclusive premiere of Star Wars: Episode III- Revenge of the Sith on New Years Eve for the first time on Indian television!!!

"We are extremely delighted that Star Movies has continued its dominance in the English movie segment, in spite of the blackout in Mumbai. Properties like Absolute Bond, Lost- 2 and Star Wars: The Complete Saga have created an enormous amount of excitement amongst our viewers. We wish all our viewers a very Happy New Year and promise them non-stop, quality entertainment in the year ahead!", says Mr. Ajay Vidyasagar, EVP, Star India Pvt Ltd.

With the Absolute Bond Festival, Star Movies has shaken and stirred all competition. The channel witnessed a robust growth in all day channel shares. Not just this, Bond movies rated 250% higher than HBO in the 9 pm (Mon - Thu) slot! Star Movies sustained dominance despite the Mumbai blackout and was leading in 20 out of the 22 weeks since the beginning of the current fiscal 2006. The channel was leading consistently amongst its competitors, across primetime (7 p.m.- 12 59 a.m.) during the Absolute Bond festival! 19 out of the 20 movie titles from Week 44- week 48 belonged to Star Movies, out of which 16 were from the Bond collection.

Starting January, Star Movies is all set to deliver some power-packed punches with an exciting line-up of the BEST and the BIGGEST movies across genres from thriller and action to comedy and drama. Every Friday night at 9p.m., Star Movies will premiere critically acclaimed and box office heavy weights like Madagascar, Transporter 2, Cinderella Man and War of the Worlds, to name a few.

Every night in February leading up to the Oscars, Star Movies will showcase the most popular Oscar winning flicks followed by the telecast of the biggest movie event of the year- The 79th Annual Academy Awards - LIVE & Exclusive only on STAR Movies.

In August, Star Movies keeps its promise and brings back one of the most critically acclaimed mini series- LOST-SERIES 3. With an eclectic cast consisting of American, British and Indian stars, it is a show that redefined television viewing the world over. Promising more gripping drama, revealing more secrets about the island and its inhabitants, get set to be hooked all over again!!!

With all this and much more, Star Movies is jet set to continue the big Dhamaka!!!

So Come Home to Hollywood… Come Home to Star Movies.

About Star

STAR is a leading media and entertainment company in Asia. STAR broadcasts 60 television services in nine languages to more than 300 million viewers across 53 Asian countries. STAR channels cover all genres including general entertainment (Star Plus, Xing Kong, Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies, Star Gold, Star Movies), music (Channel [V]), and news and current affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR controls over 20,000 hours of Indian and Chinese programming and also owns the world's largest contemporary Chinese film library, with more than 600 titles, featuring superstars including Jackie Chan, Chow Yun Fat and Bruce Lee.

In partnership with leading companies in Asia, STAR businesses extend to filmed entertainment, television production, cable systems, direct-to-home services, terrestrial TV broadcasting, wireless and digital services. STAR is a wholly owned subsidiary of News Corporation.

For further information please contact:

In Mumbai

Zeenat Khan

Asst Vice President, Publicity

STAR (India) Ltd.

Tel No. 91-22-28523880

Shiraz Bhavnani / Aditi Chada

Vaishnavi Corporate Communications

Tel: 91-22-5656 8787

Fax: 91-22-5656 8788 /

Latest Reads
BBC News invests in VR documentary series

Hotly tipped as one of the digital trends to look out for in 2018, virtual reality (VR) has made significant steps towards becoming a more integrated offering from BBC News. The BBC is investing in bringing its award-winning journalism to audiences seeking new experiences by launching a VR...

Television TV Channels News Broadcasting
U Cypher with MTV: a stunnig finale concludes with team yakshas taking the inaugural season's title

Boosting the E-Sports scene in India, the intense, gruelling 34-day U Cypher championship finally ended with team Yakshas bagging top honours. They defeated the Sherdils in a thrilling match that went into overtime

Television TV Channels Music and Youth
Sony SAB launches Saat Phero Ki Hera Pherie

‘Men are from Mars and Women are from Venus’ is not just a famous book title but has become a catchphrase which truly illustrates the behavioral differences between men and women. The two genders can be poles apart in the way they think or emote. Sony SAB’s new show Saat Phero Ki Hera Pherie...

Television TV Channels GECs
Crime reality shows maybe doing more harm than good

The darker genres of storytelling such as thriller, crime and horror have hooked viewers for years. Though at times gory, viewers gulp down crime stories if they are crafted with an element of fun. But a rise in criminals imitating scenes from shows has led people to blame both Bollywood and TV...

Television TV Channels GECs
Chrome DM bags election count and analysis forthe upcoming elections in Meghalaya,Tripura, Nagaland

Chrome Data Analytics and Media – India’s largest primary research and data analytics company – has bagged the tender for covering and analysing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for the Doordarshan channel. This marks the foray of the company in...

Television TV Channels News Broadcasting
Communication of Reham Khan's exclusive interview with WION

Imran khan's ex-wife has spoken exclusively to WION on his recent remarriage. Reham Khan who was Imran Khan's second wife, told WION from her home in London that 'Imran Khan's latest marriage is a political misadventure, those who seek power need to make good judgements'. Imran khan tied the knot...

Television TV Channels News Broadcasting
New local rivalry comes to La Liga as Girona debut at Camp Nou

History will be made Sunday afternoon as Girona visit neighbours Barcelona for the first playing of a new Catalan derby – while the LaLiga weekend also sees potentially exciting clashes in the battle for European qualification places and against relegation.

Television TV Channels Sports
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14

Television TV Channels Kids
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories