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Mumbai, December 22, 2006: Star Movies, India's No. 1 English movie
channel, cemented its leadership for the 5th year* and ended 2006
with a big bang!!! The channel is now all set to continue its undisputed
leadership in 2007 with a power packed line-up of some of the best
and the biggest Hollywood blockbusters. The month long (October
30th - November 30th, 2006), Absolute Bond Festival, catapulted
the channel to new heights! Followed by this successful initiative,
Star Movies kicked off Star Wars: The Complete Saga, on December
17th, 2006. This six-week property will celebrate the 30th anniversary
of the franchise (1977-2007), with all six titles and the exclusive
premiere of Star Wars: Episode III- Revenge of the Sith on New Years
Eve for the first time on Indian television!!!
"We are extremely delighted that Star Movies has continued
its dominance in the English movie segment, in spite of the blackout
in Mumbai. Properties like Absolute Bond, Lost- 2 and Star Wars:
The Complete Saga have created an enormous amount of excitement
amongst our viewers. We wish all our viewers a very Happy New Year
and promise them non-stop, quality entertainment in the year ahead!",
says Mr. Ajay Vidyasagar, EVP, Star India Pvt Ltd.
With the Absolute Bond Festival, Star Movies has shaken and stirred
all competition. The channel witnessed a robust growth in all day
channel shares. Not just this, Bond movies rated 250% higher than
HBO in the 9 pm (Mon - Thu) slot! Star Movies sustained dominance
despite the Mumbai blackout and was leading in 20 out of the 22
weeks since the beginning of the current fiscal 2006. The channel
was leading consistently amongst its competitors, across primetime
(7 p.m.- 12 59 a.m.) during the Absolute Bond festival! 19 out of
the 20 movie titles from Week 44- week 48 belonged to Star Movies,
out of which 16 were from the Bond collection.
Starting January, Star Movies is all set to deliver some power-packed
punches with an exciting line-up of the BEST and the BIGGEST movies
across genres from thriller and action to comedy and drama. Every
Friday night at 9p.m., Star Movies will premiere critically acclaimed
and box office heavy weights like Madagascar, Transporter 2, Cinderella
Man and War of the Worlds, to name a few.
Every night in February leading up to the Oscars, Star Movies will
showcase the most popular Oscar winning flicks followed by the telecast
of the biggest movie event of the year- The 79th Annual Academy
Awards - LIVE & Exclusive only on STAR Movies.
In August, Star Movies keeps its promise and brings back one of
the most critically acclaimed mini series- LOST-SERIES 3. With an
eclectic cast consisting of American, British and Indian stars,
it is a show that redefined television viewing the world over. Promising
more gripping drama, revealing more secrets about the island and
its inhabitants, get set to be hooked all over again!!!
With all this and much more, Star Movies is jet set to continue
the big Dhamaka!!!
So Come Home to Hollywood… Come Home to Star Movies.
About Star
STAR is a leading media and entertainment company in Asia. STAR
broadcasts 60 television services in nine languages to more than
300 million viewers across 53 Asian countries. STAR channels cover
all genres including general entertainment (Star Plus, Xing Kong,
Star Chinese Channel, Star One, Star Utsav, Star World, Vijay, Phoenix
Chinese), sports (ESPN, Star Sports), movies (Star Chinese Movies,
Star Gold, Star Movies), music (Channel [V]), and news and current
affairs (Star News, Star Ananda, Phoenix InfoNews Channel). STAR
controls over 20,000 hours of Indian and Chinese programming and
also owns the world's largest contemporary Chinese film library,
with more than 600 titles, featuring superstars including Jackie
Chan, Chow Yun Fat and Bruce Lee.
In partnership with leading companies in Asia, STAR businesses
extend to filmed entertainment, television production, cable systems,
direct-to-home services, terrestrial TV broadcasting, wireless and
digital services. STAR is a wholly owned subsidiary of News Corporation.
www.startv.com
For further information please contact:
In Mumbai
Zeenat Khan
Asst Vice President, Publicity
STAR (India) Ltd.
Tel No. 91-22-28523880
Shiraz Bhavnani / Aditi Chada
Vaishnavi Corporate Communications
Tel: 91-22-5656 8787
Fax: 91-22-5656 8788
Email:sbhavnani@vccpl.com / achada@vccpl.com
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