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MUMBAI: Reliance Communications, today became the first telecom
operator in the World to have premiered a movie on the mobile platform,
with the premiere of world's first mobile movie 'Ctrl+Alt+Del'
on Reliance Mobile World.
The launch of Ctrl+Alt+Del, a 25 minute film specially produced
for the mobile platform by Phonethics Mobile Media, can be accessed
by millions of Reliance Mobile customers on the first day of its
launch and is a significant path-breaking initiative in the global
telecom space.
"The premiere of Ctrl+Alt+Del on Reliance Mobile marks
another milestone whereby the Indian film industry has recognized
the power of the mobile medium by releasing it on Reliance Mobile
World", said Mahesh Prasad, President, Applications Solutions
& Content Group, Reliance Communications. "Reliance continues
to delight its mobile customers by bringing big screen content to
mobile phones such as the recent introduction of TV serials like
Mahabharata and Malgudi Days", he added.
Speaking on the occasion, Mr. Saurabh Gupta, CEO, Phonethics Mobile
Media (P) Ltd. and Director of Ctrl+Alt+Del said, "Phonethics
is in the advanced stages of developing a slew of new products for
exclusive distribution over mobile phones in the growing Indian
market. The company has a rich and diverse talent pool that combine
to create the best of content. We look forward to surge ahead with
the support of partners such as Reliance and Rahul Bose".
Releasing Ctrl-Alt-Del on Reliance Mobile World noted actor Rahul
Bose, said "For the first time in world telecommunications
history the customer has been offered two completely diverse offerings
on single platform: mobile services and movies! I believe that the
mobile phone is the next best medium for infotainment that will
reach out to the present day's tech savvy audience. I am thrilled
to be part of this never-before initiative jointly promoted by Reliance
Communications and Phonethics Mobile Media."
Reliance Communications has been the pioneer in the Value Added
Service segment and has maintained its leadership by offering a
suite of mass market as well as niche utility, entertainment and
informative applications for its subscribers. Earlier this year,
Reliance Mobile became the first telecom operator in the World to
launch a TV channel on the mobile, with the premiere of Times Now.
The company was India's first telecom operator in India to launch
mobile streaming and Mobi-Serials.
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