Television

Chennai Open 2007 spreads its wings to a large Global Audience

MUMBAI: It doesn't get bigger than this! Chennai Open, India's first ATP International Series Tennis tournament and one of the only nine ATP events in whole of Asia will be reaching to a worldwide audience in 2007. Chennai Open 2007 will be telecast through the strong TV broadcast network of 7 top international TV channels reaching more than one billion households across 140 countries worldwide. Chennai Open 2007 will be held from Jan 1-7, 2007 at the Nungambakkam Stadium, Chennai.

In a major development, the strong television network of Zee Sports, Canal +: Spain, SNTV, Fox TV, Argentina, Trans World Sports, Viasat - Scandinavia (Viasat Sport Sweden, Viasat Sport Denmark and Viasat Sport Norway) and Bet & Win from Germany will telecast the high voltage action every day live from the courts of Chennai Open, an event that has changed the face of Indian tennis and continues to set the standards for any international sports event staged in India.

Sports enthusiasts across the globe will get an opportunity to watch the best field ever in the history of the tournament in action comprising of World No 2, Rafael Nadal (Spain), World No. 8, David Nalbandian (Argentina), World No 43, Carlos Moya (Spain), World No 53, Paradorn Srichaphan (Thailand), World No 37, Xavier Malisse (Belgium), World No 40, Julien Benneteau, World No 52, Fabrice Santoro amongst others.

Says Fernando Soler, Tournament Director, Chennai Open, "We are thrilled with the growing popularity of the tournament across all demographics of audience worldwide. With a humble beginning in 1996, Chennai Open now, in its 12th year, has really come alive for the sports fans across the length and breadth of the globe. The presence of a strong line-up of players of the likes of Boris Becker, Carlos Moya, Richard Krajicek, Rafael Nadal and India's own Leander Paes and Mahesh Bhupathi over the years indicates that the Chennai Open has gained respect throughout the ATP tour. Continuing with its legacy, Chennai Open 2007 promises to showcase world class tennis for its fans across the world with its impressive roster of international stars featuring as many as 18 players from Top 100."

Chennai Open, which has been awarded with prestigious awards like ATP Award for excellence-1997 & 1999, ATP Award for best promoted tournament (International group) -1998 and ATP's Player Services Award of Excellence - 2006, in the past, has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The tournament has branded Chennai as a global sporting destination on the world map.

Mr. Balu Nayar, Managing Director, IMG India, "Chennai Open has been a trend-setter for other major sporting events in the country. The star-studded field, action packed matches and the successful organization of the tournament, year after year, has been instrumental in capturing the imagination of the sports enthusiasts, thus creating an experience that takes them beyond the TV sets into the thick of the action. With the objective of reaching out to wider audiences this year, the strong TV broadcast plan for Chennai Open 2007, promises audiences from over 140 countries worldwide of some quality high voltage tennis in the coming days.

"Also, as a result of the increasing global reach of this tournament, this year we are happy to provide enhanced visibility to our sponsors, who have thrust their belief in the uniqueness of the tournament and have provided us with their unfailing support to take Chennai Open to new heights every year."

The matches of Chennai Open 2007 will be telecast on Zee Sports in the Indian Sub Continent (India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives, Bhutan). The telecast rights of the US$ 416,000 tournament were awarded to the premier broadcaster by IMG, who owns and organizes Chennai Open.

IMG's television division, TWI, will be responsible for producing the programming for Chennai Open. TWI is the world's largest independent distributor and producer of televised sports. The international reach to the tournament will be ensured through a TV broadcast plan as mentioned below:

· Fox Sports: South America (excluding Brazil), Central America and Mexico

· Canal+: Spain.

· Trans World Sports: The world's most popular sports magazine show with a reach of 260 million households over 131 countries worldwide.

· SNTV: The world's only dedicated sports news TV agency, with a reach of 850 million people worldwide

· Viasat - Scandinavia: Through its network of Viasat Sport Sweden (Reach: 1440 000 households), Viasat Sport Denmark (Reach: 720 000 households and Viasat Sport Norway (Reach: 800 000 households, Viasat will reach out to the Northern Europe region.

· Bet & Win from Germany will promote the tournament on its network worldwide (ex India) on internet / broadband.

Also, on another note, with the global reach of the tournament getting larger every year, as many as 27 brands have got associated with Chennai Open 2007 thus reaping the benefit of creating top-of-mind recall to a wider audience across the world.

The list of the sponsors for Chennai Open 2007 is:

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/17/greengold.jpg?itok=nKMJWQ6p
Green Gold’s Golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/16/Gujarat_elections.jpg?itok=_UNo5uA8
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sunny-leoae.jpg?itok=3SZqrF40
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sm.jpg?itok=gUhILkq8
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/sony-bbc_1.jpg?itok=mQuiQxIO
Experience space with BBC's new VR experience

The BBC is giving you a chance fly. Home - A VR Spacewalk is an interactive virtual reality (VR) experience launched today for the HTC Vive and the Oculus Rift, and is available to download for free via the Steam Store and the Oculus Store.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/bbc_0.jpg?itok=jTEnctw5
Sony BBC Earth presents the Best of 2017

Sony BBC Earth revisits some of its most popular episodes of the best shows in a special programming line-up titled Best of 2017 starting 18 December 2017, every night at 7 pm and 11 pm.

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/shemaroo.jpg?itok=JLK5kQw2
Increased revenue from traditional media boosts Shemaroo numbers

Integrated media content house Shemaroo Entertainment Limited (Shemaroo) reported 18.3 percent higher year-on-year (y-o-y) consolidated total revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18, the quarter under review) stood at Rs 1,345.7 million as compared with Rs 1,138.6 million in...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/mur.jpg?itok=Hql64_2L
21st CF spins-off into new live news & sports co Fox

MUMBAI: After the blockbuster acquisition of 21st Century Fox by The Walt Disney Company, the former has announced that it will spinoff into a new brand Fox’ that will seek to replicate its own success in the newly focussed verticals of live news and sports brands. Using fiscal 2017 as a base, the...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/uday_0.jpg?itok=t8VAurqw
With Star India, Disney emerges as India's largest M&E firm

MUMBAI: Unlike the US, where the merger of The Walt Disney Co and 21st Century Fox’s entertainment assets is between two near equals, the scenario in India is totally different. 21st Century Fox’s India venture Star India is a $1.7 billion dollar media and entertainment behemoth while Disney India...

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories