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MUMBAI: The International Advertising Association (IAA) is pleased
to announce that Chairman and World President Joseph Ghossoub has
been selected "Man of the Year" by Campaign magazine's
Middle East edition.
The award was presented to Ghossoub in Dubai by the editors of
Campaign for promoting the Middle East region's advertising and
media industry around the world. Campaign is an ITP publication
and a regional outgrowth of Britain's Campaign magazine.
"I know that I speak for the whole IAA network in congratulating
Joe on receiving this great honor. We are always thrilled when our
colleagues within the association receive such peer recognition,"
said IAA Executive Director Michael Lee.
" Ghossoub is Chief Executive Officer of The Holding Group
(THG), parent company of Team/Young & Rubicam, Intermarkets
Advertising, ASDA'A public relations, mediaedge:cia and Wunderman.
As one of the Middle East communication industry's most prominent
spokespersons, he has been involved in managing regional and global
agencies for over two decades.
When asked to comment on Ghossoub's contribution and dedication
to the world of advertising, Sir Martin Sorrell, CEO of WPP stated,
"We tend to associate awards and honors in the communications
industry to specific creative work and products, design, packaging
or even jingles, so it is always good to be reminded of the people
behind it all. All of us within WPP are very proud that Joseph Ghossoub
has been named Campaign's "Man of the Year". It is a great
honor and truly well deserved."
Ghossoub joined Team Advertising as Managing Partner and Chief
Executive Officer in 1993. In 1997 he and his partners formed THG.
Under his leadership, THG has grown to be one of the most successful
Middle East communications groups, with offices throughout the Arabian
Gulf, the Levant, North Africa and beyond.
Ghossoub took office as Chairman and World President of the IAA
in March 2006, coinciding with the start of the 40th IAA World Congress
in Dubai. During his term at the IAA, he has worked to open levels
of communication across marketing disciplines encouraging the industry
to work more closely together.
Previously, he was the President of the IAA United Arab Emirates
(UAE) Chapter and in 1996 he joined the IAA World Board and IAA
World Council. He was elected International Vice President and Area
Director of IAA Middle East North Africa (MENA) in 2000.
Ghossoub also serves a number of business and educational institutions.
He has presided over the Lebanese Business Council and is an advisory
council member of the American University in Dubai. In 2003, Ghossoub
was appointed as a board member of the Dubai Media Incorporation
by the Government of Dubai and most recently he has worked to strengthen
cultural ties between the countries of his birth and professional
life through the establishment of the Emirati Lebanese Friendship
Association.
Decorated with Lebanon's highest civilian honor in 2004, Ghossoub
is a Knight of the Order of the Cedar, in recognition of his achievements
and services towards promoting regional and international understanding
and cooperation. In May 2006 he was awarded the Presidency Shield
of the Republic of Lebanon in recognition of his role as the Chairman
and World President of the IAA.
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