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MUMBAI: Neo Sports Broadcast Pvt Ltd., today announced the live
telecast of the finals of the Women's Asia Cup to be played between
India & Sri Lanka at the Sawai Mansingh Stadium, Jaipur. India
beat arch rivals Pakistan to enter the finals.
Mr. Shashi Kalathil, CEO, Neo Sports Broadcast Pvt Ltd commented,
"Women's cricket hasn't received the requisite focus &
attention till date. Now with the game under the auspices of the
BCCI, we will look at leveraging our robust international &
domestic cricketing calendar as a platform to build a following
for the game".
Positioned as " The home of Indian cricket on TV", Neo
Sports holds the rights to all the international & domestic
cricket played in India. It holds the rights to 67% of all confirmed
international cricket series featuring the Indian cricket team till
March 2010.
Neo Sports Broadcast Pvt Ltd has entered into an exclusive distribution
tie-up with Star India, to take Neo Sports & Neo Sports Plus
across the length and breadth of this country. The channel is available
on Cable, DTH and new media platforms.
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