Television

Gitanjali Group launches ?BOLLYWOOD GOLD? from D?DAMAS at the Global Indian Film Awards

MUMBAI: The Gitanjali Group formally launched ?Bollywood Gold? a new range of gold jewellery, on the sidelines of the Provogue Global Indian Film Awards (GIFA) being held at Kuala Lumpur. A D'damas offering, 'Bollywood Gold' is being launched in association with the World Gold Council and is a successful effort to bring international standards of design and styling into Indian jewellery.

The group has already launched an all-new advertising campaign with Bollywood star, Minisha Lamba, as the face of the brand.

The design styling is inspired by the non-conventional motifs and is targeted at the contemporary Indian women. Using coloured stones and bold and chunky forms, the range presents a huge variety of chic jewellery that would interest any women in the ages of 18-38 years. Gold as a material offers several opportunities of styling in terms of textures, finishes and volumes. It is this beauty that the brand explores through its product line.

Speaking on the occasion, Mr. Mehul C. Choksi said, "Beyond all laws of trends and fads, gold jewellery in India has attained for itself a timeless connotation. Gold offers a scope for a lot of design innovation and experimentation and we are glad to introduce our collection, Bollywood Gold that translates the possibilities of this metal to the most beautiful adornments, for our customers in India and abroad."

More about Bollywood Gold.

This gold jewellery collection from D'damas Gold in association with the World Gold Council is as dramatic as the tinsel world it draws its inspiration from. This unique set of designs from D'damas sought in-film placement in the Bollywood blockbuster ? Krrish. More such promotions will be a natural outcome for this collection as it is inspired by the magic of Bollywood. The brand is steeped in the glamour and glitz of celluloid and has already become a hit in the initial test marketing.

The Group can already boast of its presence in the markets of USA, Japan, Europe and Middle East, with further expansion plans of setting up a retail chain in the U.S. and the Middle East. The existing network of the brand would enable the availability of its collection, both in India and the other parts of the world.

About D?damas

D?DAMAS is a mega - jewellery brand that has reached out to the nook and corner of the country and also many parts of the world. With an extensive and highly intensive branding exercise built upon by a 360 degree advertising campaign and the wholehearted support of a pro-active media, D?Damas is today a house-hold name.The Gitanjali Group?s efforts have not just built the company?s more than 30 different brands but also made jewellery ? diamond or otherwise - into an accessible and affordable luxury commodity that most Indians now know they can buy and posses with immense confidence and delight. D?Damas Gold jewellery is endorsed by none other than the World Gold Council and most of its diamond brands by the DTC. D?Damas, as with the rest of the group?s other jewellery brands, is today worn with pride by women, and men, across different strata, age-groups and levels, across the country and the globe.

In 2003 the Gitanjali Group and Damas, Dubai ? the largest retailing jewellery brand chain in the Middle East came together to form D?damas - a contemporary collection of gold and diamond jewellery catering to different lifestyles and occasions. As a leading brand with its several sub brands endorsed by the who?s who of the film industry, D?damas is today the brand of choice for the Indian jewellery buyer. It is rapidly expanding its retail operations through exclusive stand-alone stores as well as outlets in host stores such as large departmental stores and shopping malls in major metropolitan areas, large cities and towns in India, also beefing up its franchisee and distributor network constantly.

About Gitanjali

The Gitanjali Group of Companies was set up in 1966. The Group is one of the earliest diamond houses in India and by 1968 became one of the first Sight holders in India. It has received over 50 awards for outstanding exports from the government and other official bodies. Presently the Gitanjali Group has highly modernized diamond cutting and polishing facilities & jw mnf at five locations in India. Some of the most successful brands of the group are Gili, D?damas, Giantti and Sangini as the latest addition. Gili Jewellery, a part of the Gitanjali Group and an 18-carat diamond studded brand, was launched in 1994, ushering in the birth of branded jewellery in India.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/shemaroo.jpg?itok=CsLkkQ6d
Shemaroo Entertainment Ties-up with TikTok and Vigo Video

Shemaroo Entertainment Limited, a leading content powerhouse has tied-up with Vigo Video and TikTok.

Television Production House Film Production
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/16/nisha.jpg?itok=GMAsbKYE
How Travelxp plans to conquer the travel space

Travelxp wants to travel far and wide. The Mumbai-based lifestyle channel, that has already seen a steady revenue growth for the last few years, now intends to grow by 30-40 per cent in the coming year.

Television Production House Documentary
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/15/Sony_Marathi.jpg?itok=gd2Uqx84
Sony Marathi aims to fill need gap in the market

Sony is taking the plunge into the Marathi general entertainment market to compete with Zee Marathi, Zee Yuva, Colors Marathi and Star Pravah.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/ndtv.jpg?itok=G6JI38LH
NDTV India reverts to pay channel from FTA

NDTV has decided to convert its free to air (FTA) channel NDTV India as a pay channel with effect from 15 September. On 8 April 2016, NDTV India, the Hindi news channel, started its FTA journey. Prior to that, the channel was a paid service priced at Rs 3.37 on direct-to-home (DTH) and addressable...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/tyson.jpg?itok=zxfKx9sB
Mohamedali pulls no punches, ropes in Mike Tyson to launch the global Kumite 1 League

Kumite 1 League, the first global team Mixed Martial Arts league, is all set to host boxing legend Mike Tyson.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/news.jpg?itok=pYr3369_
Times NOW & Mirror Now announce a special line-up to celebrate the 72nd Independence Day

As India gears up to celebrate its 72nd Independence Day, India’s leading English news channels, Times Now & Mirror Now, announce their special programming line-up to celebrate the spirit of freedom.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/fernandes.jpg?itok=ZWXeOW8Z
Changes in Senior Management & Board of Directors of lnduslnd Media & Communications limited, a subsidiary of the Company

The Board of Directors of HVL on August 13, 2018 have noted  that  Board of Directors of lnduslnd Media & Communications Limited ("IMCL"), a subsidiary of HVL has:

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/neeraj.jpg?itok=ZvLk4ckd
Sab's Aladdin to be relevant to the new generation

Sony Sab is all set to transport viewers to an age-old story with a modern twist. After giving three new launches this month, it is close to launching the fourth one Aladdin: Naam Toh Suna Hoga, produced by Peninsula Pictures, which will be aired on 21 August, Monday to Friday at 9 pm. Its recent...

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/08/14/asia-cup.jpg?itok=L-YXgemt
Star Sports to telecast Asia Cup in Hindi, English, Tamil

The Unimoni Asia Cup 2018 is all set to commence from 15 September and will see Asian neighbours – India, Pakistan, Bangladesh, Sri Lanka and Afghanistan - fight for the trophy. Star Sports, the official broadcaster, has released its first film for the tournament which speaks of the unique aspect...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories