Television

Gitanjali Group launches “BOLLYWOOD GOLD” from D’DAMAS at the Global Indian Film Awards

MUMBAI: The Gitanjali Group formally launched “Bollywood Gold” a new range of gold jewellery, on the sidelines of the Provogue Global Indian Film Awards (GIFA) being held at Kuala Lumpur. A D'damas offering, 'Bollywood Gold' is being launched in association with the World Gold Council and is a successful effort to bring international standards of design and styling into Indian jewellery.

The group has already launched an all-new advertising campaign with Bollywood star, Minisha Lamba, as the face of the brand.

The design styling is inspired by the non-conventional motifs and is targeted at the contemporary Indian women. Using coloured stones and bold and chunky forms, the range presents a huge variety of chic jewellery that would interest any women in the ages of 18-38 years. Gold as a material offers several opportunities of styling in terms of textures, finishes and volumes. It is this beauty that the brand explores through its product line.

Speaking on the occasion, Mr. Mehul C. Choksi said, "Beyond all laws of trends and fads, gold jewellery in India has attained for itself a timeless connotation. Gold offers a scope for a lot of design innovation and experimentation and we are glad to introduce our collection, Bollywood Gold that translates the possibilities of this metal to the most beautiful adornments, for our customers in India and abroad."

More about Bollywood Gold.

This gold jewellery collection from D'damas Gold in association with the World Gold Council is as dramatic as the tinsel world it draws its inspiration from. This unique set of designs from D'damas sought in-film placement in the Bollywood blockbuster – Krrish. More such promotions will be a natural outcome for this collection as it is inspired by the magic of Bollywood. The brand is steeped in the glamour and glitz of celluloid and has already become a hit in the initial test marketing.

The Group can already boast of its presence in the markets of USA, Japan, Europe and Middle East, with further expansion plans of setting up a retail chain in the U.S. and the Middle East. The existing network of the brand would enable the availability of its collection, both in India and the other parts of the world.

About D’damas

D’DAMAS is a mega - jewellery brand that has reached out to the nook and corner of the country and also many parts of the world. With an extensive and highly intensive branding exercise built upon by a 360 degree advertising campaign and the wholehearted support of a pro-active media, D’Damas is today a house-hold name.The Gitanjali Group’s efforts have not just built the company’s more than 30 different brands but also made jewellery – diamond or otherwise - into an accessible and affordable luxury commodity that most Indians now know they can buy and posses with immense confidence and delight. D’Damas Gold jewellery is endorsed by none other than the World Gold Council and most of its diamond brands by the DTC. D’Damas, as with the rest of the group’s other jewellery brands, is today worn with pride by women, and men, across different strata, age-groups and levels, across the country and the globe.

In 2003 the Gitanjali Group and Damas, Dubai – the largest retailing jewellery brand chain in the Middle East came together to form D’damas - a contemporary collection of gold and diamond jewellery catering to different lifestyles and occasions. As a leading brand with its several sub brands endorsed by the who’s who of the film industry, D’damas is today the brand of choice for the Indian jewellery buyer. It is rapidly expanding its retail operations through exclusive stand-alone stores as well as outlets in host stores such as large departmental stores and shopping malls in major metropolitan areas, large cities and towns in India, also beefing up its franchisee and distributor network constantly.

About Gitanjali

The Gitanjali Group of Companies was set up in 1966. The Group is one of the earliest diamond houses in India and by 1968 became one of the first Sight holders in India. It has received over 50 awards for outstanding exports from the government and other official bodies. Presently the Gitanjali Group has highly modernized diamond cutting and polishing facilities & jw mnf at five locations in India. Some of the most successful brands of the group are Gili, D’damas, Giantti and Sangini as the latest addition. Gili Jewellery, a part of the Gitanjali Group and an 18-carat diamond studded brand, was launched in 1994, ushering in the birth of branded jewellery in India.

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