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MUMBAI: The Gitanjali Group formally launched “Bollywood Gold”
a new range of gold jewellery, on the sidelines of the Provogue
Global Indian Film Awards (GIFA) being held at Kuala Lumpur. A D'damas
offering, 'Bollywood Gold' is being launched in association with
the World Gold Council and is a successful effort to bring international
standards of design and styling into Indian jewellery.
The group has already launched an all-new advertising campaign
with Bollywood star, Minisha Lamba, as the face of the brand.
The design styling is inspired by the non-conventional motifs and
is targeted at the contemporary Indian women. Using coloured stones
and bold and chunky forms, the range presents a huge variety of
chic jewellery that would interest any women in the ages of 18-38
years. Gold as a material offers several opportunities of styling
in terms of textures, finishes and volumes. It is this beauty that
the brand explores through its product line.
Speaking on the occasion, Mr. Mehul C. Choksi said, "Beyond
all laws of trends and fads, gold jewellery in India has attained
for itself a timeless connotation. Gold offers a scope for a lot
of design innovation and experimentation and we are glad to introduce
our collection, Bollywood Gold that translates the possibilities
of this metal to the most beautiful adornments, for our customers
in India and abroad."
More about Bollywood Gold.
This gold jewellery collection from D'damas Gold in association
with the World Gold Council is as dramatic as the tinsel world it
draws its inspiration from. This unique set of designs from D'damas
sought in-film placement in the Bollywood blockbuster – Krrish.
More such promotions will be a natural outcome for this collection
as it is inspired by the magic of Bollywood. The brand is steeped
in the glamour and glitz of celluloid and has already become a hit
in the initial test marketing.
The Group can already boast of its presence in the markets of USA,
Japan, Europe and Middle East, with further expansion plans of setting
up a retail chain in the U.S. and the Middle East. The existing
network of the brand would enable the availability of its collection,
both in India and the other parts of the world.
About D’damas
D’DAMAS is a mega - jewellery brand that has reached out to
the nook and corner of the country and also many parts of the world.
With an extensive and highly intensive branding exercise built upon
by a 360 degree advertising campaign and the wholehearted support
of a pro-active media, D’Damas is today a house-hold name.The
Gitanjali Group’s efforts have not just built the company’s
more than 30 different brands but also made jewellery – diamond
or otherwise - into an accessible and affordable luxury commodity
that most Indians now know they can buy and posses with immense
confidence and delight. D’Damas Gold jewellery is endorsed
by none other than the World Gold Council and most of its diamond
brands by the DTC. D’Damas, as with the rest of the group’s
other jewellery brands, is today worn with pride by women, and men,
across different strata, age-groups and levels, across the country
and the globe.
In 2003 the Gitanjali Group and Damas, Dubai – the largest
retailing jewellery brand chain in the Middle East came together
to form D’damas - a contemporary collection of gold and diamond
jewellery catering to different lifestyles and occasions. As a leading
brand with its several sub brands endorsed by the who’s who
of the film industry, D’damas is today the brand of choice
for the Indian jewellery buyer. It is rapidly expanding its retail
operations through exclusive stand-alone stores as well as outlets
in host stores such as large departmental stores and shopping malls
in major metropolitan areas, large cities and towns in India, also
beefing up its franchisee and distributor network constantly.
About Gitanjali
The Gitanjali Group of Companies was set up in 1966. The Group
is one of the earliest diamond houses in India and by 1968 became
one of the first Sight holders in India. It has received over 50
awards for outstanding exports from the government and other official
bodies. Presently the Gitanjali Group has highly modernized diamond
cutting and polishing facilities & jw mnf at five locations
in India. Some of the most successful brands of the group are Gili,
D’damas, Giantti and Sangini as the latest addition. Gili Jewellery,
a part of the Gitanjali Group and an 18-carat diamond studded brand,
was launched in 1994, ushering in the birth of branded jewellery
in India.
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