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* Radio City is the number 1 FM Radio Brand across
Mumbai,
Delhi and Bangalore in terms of consolidated listenership
* Clear
Leader in Bangalore, with a considerable lead over
competition
Mumbai,
August 30, 2006: NRS '06, the most exhaustive media research available to advertisers,
advertising agencies and the media, has announced its findings on Radio Listenership
in India. And Radio City has clearly emerged as a winner in the FM Radio Space
in terms of its overall listenership and growth. Radio has shown a healthy
growth over last year, and 27% of the country tunes in every week, almost equaling
the reach of print. FM overall has shown an explosive growth of 55%, reaching
119 million listeners every week. Radio City is the consolidated number
one station across Mumbai, Delhi and Bangalore, with 13.4 million listeners tuning
in every week, 1 million more listeners than Mirchi. Radio City has shown healthy
growth across all its existing stations from Phase I. In Mumbai, Radio City's
reach stands at 61 lakhs. In Delhi, Radio City's the fastest growing private FM
station, reaching out to 48.7 lakh listeners. Radio City in Bangalore is the most
popular station and is number 1 in listenership with an overall reach of
24.7
lakh listeners. In Lucknow, Radio City has grown substantially, and is the number
one station, reaching 9 lakh listeners. Commenting on the findings, says
Rana Barua, National Head - Marketing Radio City, "The NRS '06 results have
only substantiated what we have believed all along. Our superior quality of content
and innovations has always delivered large number of audiences that really matter
to advertisers. Clearly, Radio City has positioned itself as the leader in the
premium end of the mass segment. And even as we launch in the new markets, we
will only continue to entertain our listeners with even better and varied content
and communications" NRS is the world's largest readership survey and
covers over 2.8 lakh respondents across India. The survey is conducted under the
aegis of the National Readership Survey Council with the fieldwork carried out
by ACNielsen ORG-MARG. About Radio City:
Radio City is India's first
and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited
(MBPL), the private FM network has captured the hearts of millions of listeners
across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad and Chennai. In the II Phase
of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16
more cities.
Radio City will soon regale listeners in Jaipur, Coimbatore, Vizag,
Pune, Ahmedabad, Surat, Nagpur, apart from the smaller centres in Western India.
Radio
City broadcasts 24/7, using state of the art digital stereo FM for unmatched quality
in signal strength, clarity and brilliance. Backed by expertise in programming,
sales and marketing, Radio City is characterized by exciting shows that give it
unmatched popular appeal. Innovative programming, vivacious radio jockeys and
popular contemporary music uniquely position Radio City to deliver targeted audiences
across India's most important cities. For further information please contact:
Supriya
Sonde / Ashmita Pillay, Vaishnavi Corporate Communications,
Tel: 66568787 ext:
8744/ 8739, Mobile: 9867035854 / 9821775149 | 
