CNN-IBN’s Independence Day programming deliver top ratings

New Delhi August 29, 2006: Leader in the English news genre, CNN-IBN has once again delivered in terms of eyeballs on this Independence Day. CNN-IBN was the nation’s choice and the most watched news channel on Independence Day.

CNN-IBN made the Independence Day television viewing really exciting with a plethora of programmes ranging from entertainment to music to history. The engaging slew of programmes on the channel has cut across all TGs, posting good ratings for the channel. As per the latest TAM report CNN-IBN secured a channel share of 0.33 (TG 25+AB All India) on August 15, taking a lead ahead of its competitors, across India.

‘Sachin–King is back’ on CNN-IBN was the top most programme in the English News genre on Indian Television on August 15 (0.08 TVR, TG: 25+ AB CS, 6 Metros). The I-Day special series ‘State of the Nation’, an all India opinion survey too achieved good ratings (0.07 TVR, TG: 25+ AB CS, 6 Metros) on that day. As part of the Independence Day programming line up, CNN-IBN aired an all India, live Smart Kid I- Day Quiz for the first time ever on a news channel, which certainly had the viewers glued on to their television sets. CNN-IBN also aired interesting shows like August Country (Revisit History), India Rocks (Musical), Shah Rukh Khan Unplugged (Celebrity chat).

Rajdeep Sardesai, Editor-In-Chief, CNN-IBN & IBN 7 said, “Through our programming on the 59th year of Independence, CNN-IBN wanted to heighten the spirit of patriotism. We are delighted that the viewers have appreciated the shows and we have been successful in truly making Independence Day a memorable one. The results are a reaffirmation that we have provided the viewers with programming that is both entertaining and captivating”

Dilip Venkatraman, Director Marketing, CNN-IBN & IBN 7, "The high ratings that CNN-IBN have delivered for the compelling Independence Day programming line up demonstrates the success of our programming and the constant loyalty that the viewers are developing for the channel. Our programming strategies reflect the changing viewing needs of the consumer and we are pleased that our strategic approach to programming has once again paid rich dividends, and we are confident that we will maintain this momentum over the years to continuously engage our Indian viewers."

About CNN-IBN

TV18 and Time Warner have joined hands to bring CNN-IBN, India’s first and very own world-class English news channel, headed by one of the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN brings news as well as feature programs. With editorial and network resources across every nook and corner of India and the globe, CNN-IBN is committed to bring to the discerning Indian viewer only the best of television journalism.

For further information please contact:
Parul Bhasin/ Namrata Bhalla PR Pundit, New Delhi
Tel: 2656 0415, 2651 3075, 93502 65351