Television

Kingfisher is the Official Airline for Abba Concert

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Press release from Business Wire India

Source: Kingfisher Airlines

Tuesday, August 22, 2006 06:12 PM IST (12:42 PM GMT)

Editors: General: Arts & culture, Entertainment, People, Travel & tourism;

Business: Advertising, PR & marketing, Automotives, Media & entertainment, Travel & tourism; Automotive Release no: 11561

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Kingfisher is the Official Airline for Abba Concert

Mumbai, Maharashtra, India, Tuesday, August 22, 2006 -- (Business Wire India) -- Kingfisher Airlines, India's fastest growing private airlines the official airline for the Abba Concert, has announced its participation in the upcoming ABBA concert. Kingfisher Airlines is the official Airline partner for the same.

Keeping in tune with Kingfisher Airlines strategy of alliance with leading

establishments, Kingfisher Airlines has struck an alliance with National Centre for the Performing Arts (NCPA), India's premier cultural institution. Down the decades the NCPA has played host to a number of leading international artistes, including the ABBA concert this season between August 23 and 27, 2006.

Commenting on this unique association Mr Girish Shah, Head Marketing of Kingfisher Airlines Limited said "Kingfisher Airlines is proud to partner with Abba during their Mumbai concerts as official travel partner . Our association with such events is our way of offering maximum delight to our target consumer, as music is an integral part of their life and indeed our marketing mix. As we expand our network of cities served, we will continue to innovate and present more such exciting marketing initiatives in the months ahead".

The cultural repast that the NCPA offers is considerable. It organizes

special programmes by legendary artistes in the fields of classical, traditional and modern dance, music and theatre, as well as a regular series of programmes to encourage young and promising talent. Workshops with accomplished arts professionals and master classes with seasoned artistes in various fields are held on a regular basis.

About Kingfisher Airlines

Kingfisher Airlines is India's first and only private airline to receive the

prestigious, 'Best New Airline of the Year' award in the Asia-Pacific and

Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India's leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the "Service Excellence for a New Airline" award from Skytrax, a UK based specialist global air transport advisor.

The latest addition to the list of laurels is the "Best New Domestic Airline

for Excellent Services and Cuisine" award from Pacific Area Travel Writers Association (PATWA), the biggest travel writers' organization, representing members from 70 countries across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category. Kingfisher Airlines commenced operations on May 9th, 2005 with a brand new

fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and

promises an unparalleled experience to the Indian air traveler. On offer are

extra-wide seats and spacious leg room, delicious gourmet meals, internat

The latest addition to the list of laurels is the "Best New Domestic Airline for Excellent Services and Cuisine" award from Pacific Area Travel Writers Association (PATWA), the biggest travel writers' organization, representing members from 70 countries across the globe, that conducts independent annual surveys across various industries related with Travel and Tourism in order to select the best in each category. Kingfisher Airlines commenced operations on May 9th, 2005 with a brand new fleet of aircraft. Kingfisher Airlines offers Full Service at True Value and promises an unparalleled experience to the Indian air traveler. On offer are extra-wide seats and spacious leg room, delicious gourmet meals, international-class cabin crew and a whole host of comforts and delights. Kingfisher Airlines also facilitates doorstep delivery of tickets on guest request. Kingfisher Airlines has further raised the bar by introducing the Indian business traveler to a premium product- Kingfisher First,

the finest experience in the Indian skies. For more information on Kingfisher Airlines log on to www.flykingfisher.com . Fly the Good Times with Kingfisher Airlines.

CONTACT DETAILS

Ritu Bararia, Sr. Manager PR and Corporate Affairs, Kingfisher Airlines Ltd, +91 93508 66639, ritu.bararia@flykingfisher.com

Malini Nair , Manager PR, Kingfisher Airlines Ltd, + 91 93242 39730,

malini.nair@flykingfisher.com Prakash Mirpuri, IPAN, Mumbai, + 91 98210 91715, prakash.mirpuri@ipan.com

KEYWORDS

ARTS, ENTERTAINMENT, PEOPLE, TOURISM, MARKETING, AUTOMOTIVE, MEDIA, TRAVEL,

AUTOMOTIVE

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