SAB strengthens its position amongst the GEC space

Mumbai, August 22, 2006:- Its celebration time at SAB camp as the channel marches past its rival Sahara One. The numbers clearly indicate SAB ahead of Sahara One in GRPs. Last Friday as the TAM ratings came out, SAB had an all day GRP of 49 as against 46 of Sahara One in the Hindi speaking markets. Not only All day but SAB also has overtaken in the primetime slot grabbing a GRP of 16 as against 13 of Sahara One. SAB also leads in the Mon-Thu primetime band with an average TVR of 0.5 as against 0.3 of both Star One and Sahara One.

For a long time SAB has been working hard towards its way up. The channel came up with an impressive line up of new shows like 'Left Right Left' , 'Twinkle Beauty Parlour',and established a Comedy Band at 8:30 p.m. called 'Poore 32 Chahiye' with 5 new rib-tickling comedys for each of the 5 week-days. This band includes shows like 'Ji-Behenji', 'Yes Boss', ' Ishq ki Ghanti', 'FIR' and 'Party'.

Speaking on this occasion Business Head & Senior Vice president, Vikas Bahl states that "Our focus on our target audience and providing them with relevant and progressive content has shown results. We hope to be able to continue to deliever on the promise consistently".

Since its relaunch SAB is fast gaining momentum with its impressive line up of programming content. The themes of these new shows are fresh and far away from the clichéd saas-bahu soaps and are backed with innovative, creative, marketing campaigns.

And with more impressive and powerful shows in the pipeline, SAB just promises to get bigger and better.

About SAB

SAB, a light Hearted Hindi general entertainment television channel, offers viewers a kaleidoscope of entertainment ranging from light-hearted comedies to romantic melodrama, with a mix of Bollywood blockbusters. Some of its renowned programs include Yes Boss, Chuupke Chuukpe, Indian Idol Takaa Tak, Maahi Ve, and Office Office.

SAB is part of the Sony Network and is distributed to over 22 million homes in India through The One Alliance, a joint venture between SET India Pvt. Ltd. and Discovery Communications India. Other channels in The One Alliance include SET, MAX, PIX, Discovery, Discovery Travel & Living, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7, NDTV India, NDTV Profit, NICK and Ten Sports. SAB was acquired by Sony Network in 2005 and is now part of Sony Network's diverse portfolio of over 40 global networks.


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Primetime Mon-Thu Avg TVRs :

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