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Mumbai, August 22, 2006:- Its celebration time at SAB camp as the
channel marches past its rival Sahara One. The numbers clearly indicate
SAB ahead of Sahara One in GRPs. Last Friday as the TAM ratings
came out, SAB had an all day GRP of 49 as against 46 of Sahara One
in the Hindi speaking markets. Not only All day but SAB also has
overtaken in the primetime slot grabbing a GRP of 16 as against
13 of Sahara One. SAB also leads in the Mon-Thu primetime band with
an average TVR of 0.5 as against 0.3 of both Star One and Sahara
One.
For a long time SAB has been working hard towards its way up. The
channel came up with an impressive line up of new shows like 'Left
Right Left' , 'Twinkle Beauty Parlour',and established a Comedy
Band at 8:30 p.m. called 'Poore 32 Chahiye' with 5 new rib-tickling
comedys for each of the 5 week-days. This band includes shows like
'Ji-Behenji', 'Yes Boss', ' Ishq ki Ghanti', 'FIR' and 'Party'.
Speaking on this occasion Business Head & Senior Vice president,
Vikas Bahl states that "Our focus on our target audience and
providing them with relevant and progressive content has shown results.
We hope to be able to continue to deliever on the promise consistently".
Since its relaunch SAB is fast gaining momentum with its impressive
line up of programming content. The themes of these new shows are
fresh and far away from the clichéd saas-bahu soaps and are
backed with innovative, creative, marketing campaigns.
And with more impressive and powerful shows in the pipeline, SAB
just promises to get bigger and better.
About SAB
SAB, a light Hearted Hindi general entertainment television channel,
offers viewers a kaleidoscope of entertainment ranging from light-hearted
comedies to romantic melodrama, with a mix of Bollywood blockbusters.
Some of its renowned programs include Yes Boss, Chuupke Chuukpe,
Indian Idol Takaa Tak, Maahi Ve, and Office Office.
SAB is part of the Sony Network and is distributed to over 22 million
homes in India through The One Alliance, a joint venture between
SET India Pvt. Ltd. and Discovery Communications India. Other channels
in The One Alliance include SET, MAX, PIX, Discovery, Discovery
Travel & Living, MTV, Animal Planet, AXN, ANIMAX, NDTV 24X7,
NDTV India, NDTV Profit, NICK and Ten Sports. SAB was acquired by
Sony Network in 2005 and is now part of Sony Network's diverse portfolio
of over 40 global networks.
ALL DAY GRPs:
Prime Time GRPs :
Primetime Mon-Thu Avg TVRs :
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