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MUMBAI, August 14:Animax, the animation channel for youth and young
adults, presents “Ani-Flix”, a hot new animation movie
block on Saturday nights. The movies aired on Ani-Flix are blockbuster
animation films. The block launches with its first movie this weekend,
Saturday, 12th of August at 7 pm. . Ani-Flix is yet another aspect
of the Animax channel refresh, designed to meet the growing appetite
for high quality animation in India . Through this band, Animax
will be airing movies that are more youth and young adult focused
attracting a different target group. Movies aired on Ani-Flix will
showcase revolutionary filmmaking that has unleashed a new trend
in movie making involving spectacular animation sequences.
Animax has been a pioneer seeking to change the face of animation
in India by offering Indian viewers animation for grown-ups, and
not just cartoons for kids. Animax programming tends to be more
developed, dramatic animated movies portraying human emotions and
conflicts. These series attract viewers that want intelligent, substantial
themes along with the fun in their animated entertainment.
On Saturday, 12th of August at 7 pm, Ani-Flix will premiere with
“Cowboy Bebop: Knocking in Heaven’s Door”. The movie
follows the adventures of characters who are living on Mars in the
year 2071. Just days before Halloween, a bomb rips through a tanker
on Highway One, releasing what appears to be a biochemical weapon,
leaving hundreds in the densely-populated city dead and injured.
Fearing another, more deadly attack, the authorities post a hefty
300 million dollars reward for the bomber’s capture. And the
down-and-out crew of the Cowboy Bebop Spaceshipcould surely do with
a bit of the reward money. But as Spike, Jet, and the others arrive
on Mars, they soon find themselves up against their most dangerous
criminal yet—a madman determined to open the door to heaven,
even if it means taking everyone on Mars with him.
Says Sunder Aaron, Country Manager, Animax , “ Indian youth
and young adults are now becoming familiar with and getting addicted
to watching top-flight animation on television, a trend that hit
the West 10 years ago. With the onset of band programming, Ani-Flix
will relay award winning marvels such as Cowboy Bebop, Ghost in
the Shell - the inspiration for the Matrix movies, the international
blockbuster Akira, the sci-fi thriller Appleseed – a movie
so hot that John Woo is producing the sequel - and many more. These
movies, especially Appleseed, will not disappoint the eye. There
is enormous attention to detail, reflections, shading and other
small things. Many of the scenes, especially involving the giant
city complex, look like art if you froze the frame. Ani-Flixs showcases
exceptional movies that have young adult and mature content with
edgy animation that should attract our target viewers. Our shift
to broadcast only in English also presents these movies the way
our viewers want to see them: our various user-groups expressed
this preference to us in many ways, including online.”
Ani-Flix will air “Inu Yahsa: The Castle Beyond the Looking
Glass” on Saturday, August 19th. Inu-Yasha and his friends
can finally get on with their own lives after defeating their biggest
foe, Naraku. Unfortunately, this peace is shattered by the emergence
of an enemy far more dangerous than Naraku. Once again, Inu-Yasha,
along with his friends and allies must come together to fight this
new threat. But can they really defeat an enemy who is able to control
time itself? And will Inu-Yasha stand a chance when black magic
spells rob him of his humanity?
So stay tuned for Ani-Flix every Saturday night with an exclusive
premiere on the 12th of August @ 7pm only on Animax: Be Different!
Animax Backgrounder:
Animax Asia owned by Sony Pictures Entertainment was launched on
1 January 2004 as the first 24-hour cable and satellite TV channel
exclusively dedicated to Japanese animation (anime) programming.
Animax now reaches over 25 million households* across Asia (including
Japan), achieving the fastest regional roll-out among new channel
launches in recent years. Animax is the destination for non-stop
anime entertainment streamlining its programming strategy to target
youths and young adults, as well as mature audiences with a youthful
attitude. Animax features programmes of various genres, from action
(Blood+, Trinity Blood) to sci-fi (Ghost in the Shell), romance
(Paradise Kiss and Honey & Clover) to drama (Black Jack, Jigoku
Shojo), and all time favorites (Dragon Ball) to provide viewers
with the ultimate anime viewing experience.
For further information , please get in touch with:
Deepa Vaidyanathan / Kehkashan Merchant/ Shahnaz Hussain
LINOpinion
# 22854590 - 97
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