Radio Mirchi Celebrates India's 59th Independence Day Anniversary

Special Highlights

o Jocks to board the Independence Day Express

o Music bands to compose a special song for Radio Mirchi

o Listeners invited to make Rangoli at Radio Mirchi

o Kite Flying and more

August 11, 2006

On the occasion of India’s 59th Independence Day, Delhities can rediscover the different shades of India on Radio Mirchi 98.3 FM on August 15, 2006. The radio station is gearing up to celebrate this special day with listeners in an exceptional way, by helping them relive the country’s unique heritage, its diversity and its patriotism, through a day long special programming schedule.

To cherish the importance of Independence Day and promote inter-faith and inter-community understanding among Indians, Radio Mirchi jocks will report live from the Grand Trunk Express (Delhi to Chennai). Similar exercise will be undertaken by Radio Mirchi jocks across cities – like Mumbai and Ahmedabad.

Radio Mirchi will rekindle the spirit of our Independence with new, especially composed songs by Euphoria and Bandish. These will be played on the airwaves right through the day only on Radio Mirchi, 98.3 FM.

Other special highlights of Independence Day include: Radio Mirchi will provide insights into India’s freedom fighters through short interesting capsules on Salaam India.


Delhiites will be invited to express their thoughts on Aazaad Hindustan, with messages written on special scrolls set up at Radio Mirchi studios’s for the occasion.


Listeners of Khoobsurat, women from different nationalities will be invited to make the traditional Rangoli outside the Radio Mirchi office. Listeners can even participate in a Kite Flying event.


Listeners can travel through India…songs from the different regions of the country…that express the different shades/cultures of India, on Purani Jeans. Discuss love in the context of inter-cultural relationships with Dr. Love.

Radio Mirchi extends its best wishes to all Indians and wishes them Happy Independence Day.

About Radio Mirchi: Radio Mirchi is India’s largest private radio network and is owned by Entertainment Network (India) Limited (ENIL). ENIL is India’s first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore in October 2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in twenty-two additional cities.


For further information please contact:

Charu Raizada, PR Pundit, Mob: 98110 56927/ 98117 83347


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