Star News launches Interactive News Channel - Actve Star News on Tata Sky

? News as you want, when you want.

? Available on the recently launched Tata Sky platform

Mumbai, August 10, 2006: Innovation has always remained STAR News' hallmark in its trend-setting leadership of the news business in India. The people's channel has further consolidated this position with the launch of India's first Interactive News Channel - Actve STAR News, by offering the viewer the power of choice! To be available through the recently launched Tata SKY platform, Actve STAR News will give the viewer an opportunity to customize his / her TV viewing experience.

STAR News' early entry into interactive television comes as no surprise, as the channel has consistently been at the forefront of relevant innovation and setting industry benchmarks. Actve STAR News will be a premium version of the channel and will be available on subscription through Tata SKY. Besides the regular news feed available in DVD picture quality & CD audio quality, subscribers will see an on-screen prompt, which will direct them to press a red button on the remote to tune into Actve STAR News. On pressing this button, viewers will be directed to the opening page of Actve STAR News where the screen will be split into 4 optional windows - STAR News, Headlines, Top Stories and Features/Specials. The viewer can then select any one of the 4 options and be directed towards a screen where only the selected option can be viewed. So Actve STAR News viewers can catch the latest headlines anytime of the hour, the top stories will always be at their access and they can catch their favorite news special/feature at their leisure.

Says Uday Shankar, CEO & Editor, MCCS, "As a network, our focus has always been innovation to provide a superior viewing experience to cable & satellite consumers. MCCS' motto of "Aapko Rakhey Aagey" has once again triumphed by taking the first definite step towards an interactive TV viewing experience. We are proud to create yet another first and confident that the viewers will respond enthusiastically."

This facility that allows the viewer a choice of television content is possible only on interactive television through satellite TV, and STAR News is the first news channel in India to launch this service. News is now no longer appointment viewing, but the complete and sole choice of the viewer.

The power of choice ? only on Actve STAR News!


STAR News, the first Indian news channel, is a joint venture between ABP TV - a 100 % subsidiary of ABP Pvt. Ltd. - and STAR India Pvt. Ltd., two of the biggest brands in Indian media. The Channel is best defined by a fair and balanced approach that combines prompt reporting with insightful analysis of news and current affairs. Living upto its motto of "Aapko Rakhe Aagey', STAR News is a people's channel that focuses on relevant news in a cutting-edge format. Since its conception, the Channel has grown to command a viewership of over 20 million Indian homes. Today, STAR News is available in the Indian subcontinent, South-East Asia, Central Asia, UK, USA and Australia, making it the first and only Global Indian News Channel.

For further information, please contact:

Navin Tauro / Swati Sundareswaran / Daylon D'cruz, Vaishnavi Corporate Communications;

Tel: 022 6656 8787 / Fax: 022 6656 8788


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