Is Raksha Bandhan par... Sirf shagun hi kafi nahin! 'Content Innovation' this Raksha Bandhan only on Radio City

Mumbai, August 8, 2006: With a dash of fun, glamour, entertainment & excitement, Radio City, India's premiere FM station, celebrates the sacred festival of Rakhi with a difference! Radio City in association with Cadbury India, presents an interesting reality show as part of the Raksha Bandhan

celebration across the nation, thereby helping strengthen the thread of love embellished with sister's affection for her brother.

The Rakhi celebrations at Radio City were kicked off two weeks prior to Raksha Bandhan, through an exciting on-air contest wherein a lucky Radio City listener is selected as the RJ's brother. The RJ hosting the activity is Lavanya in Mumbai, Richa in Delhi and Pooja in Lucknow. The winner matches several criteria that the RJ would ideally like in her brother including his nature, mannerism, temperament, likes & dislikes.

On August 9, 2006 listeners too can enjoy the moment by tuning into Radio City as the winner prepares himself for a special Rakhi ceremony at the studio amidst much fanfare & festivity. What's more! The event is made more special as the brother-sister duo exchange Cadbury Celebrations gift hampers and build a lifelong chord.

On the festive occasion Mr. Ashit Kukian, Head Sales, Radio city said, "Radio City is known for pioneering innovative initiatives. We have always believed in maximising value for our clients through exciting offerings that easily integrate the product with appealing on-air content, supported on ground to facilitate a stronger bond with the listeners."

About Radio City:

Radio City is India's first and leading hit music FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across Mumbai, Delhi, Bangalore, Lucknow, Hyderabad and now Chennai. In the II Phase of expansion of FM Radio, Radio City has bagged the licences to broadcast in 16 more cities. Radio City will soon regale listeners in Jaipur, Coimbatore, Vizag, Pune, Ahmedabad, Surat, Nagpur, apart from the smaller centres in Western India. Radio City broadcasts 24/7, using state of the art digital stereo FM

for unmatched quality in signal strength, clarity and brilliance. Backed by expertise in programming, sales and marketing, Radio City is characterized by exciting shows that give it unmatched popular appeal. Innovative programming, vivacious radio jockeys and popular contemporary music uniquely position Radio City to deliver targeted audiences across India's most important cities.

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