Television

Filmy GRPs scale all-time highs of 58; Breathes down Star Gold's neck on Time Spent

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/27/Untitled-1_9.jpg?itok=LA8Tvto4

FILMY, India's youngest Hindi movie channel, has achieved an all-time high of 58 GRPs according to TAM (CS4+, HSM) W eek 30 data. This remarkable benchmark has been achieved in a short span of just 23 weeks post its launch, at a reach level of 33%.

Shantonu Aditya, CEO, Sahara One Media And Entertainment Limited, said, "FILMY's explosive growth can be attributed to its innovative approach towards programming with original content & movie jockeys forming the cornerstone of its strategy. Its refreshing fun & irreverent attitude has been well supplemented with a choice selection of latest blockbuster Bollywood movies."

This remarkable GRP jump comes on the back of FILMY's biggest blockbuster Hanuman , which scored a healthy TVR of 0.8. In fact, FILMY's channel share during the telecast of Hanuman was higher than Star Gold, Max, Star Plus, Zee TV and Sony Entertainment Television. All key markets have now crossed the 30 GRP mark with most markets across major metros & the Hindi heartland, showing significant growth & notching their best ever GRP numbers.

"We are glad that within such a short span of time, FILMY has been successful in highlighting its long-term commitment towards driving novelty and production quality in Hindi Movie programming, and in providing a variety of choices to our viewers. It has helped us provide a complete bouquet of Hindi television entertainment to meet the diverse demands of marketers, advertisers and viewers of different demographics." -- Ashutosh, Business Head, F ILMY

Taking a cue from the latest TAM report, F ILMY has undertaken a strategic programming re-jig. Original programming content which has proved to be such a success, will be further extended across all time-bands & movie content. Most movies screened on F ILMY will henceforth have original programming based 'FILMY Hot Breaks', a 90 second long fun segment, aired during the breaks of 21 movies a week i.e. -the 10 am, 3 pm and 8 pm movies. Lallan and Rokkky will packs these crisp intervals with humorous anecdotes, gags and interviews related to the ongoing film. The 'FILMY Hot Break' will sometimes also present film related snippets , trivia and the spoof Tedhi Baat.

'Aaj Ki F ILMY Khabar', India 's first authentic film news program, will now be aired in a half-hour weekly format in the Saturday 7:30 pm timeslot. AKFK cuts the gossip and the fluff, and presents news, in-depth analysis, issue-based debates, facts and figures, from the box office the way you would like to watch.

Finally, amplifying the humor quotient of the channel , Meri Bhains Ko Anda Kyon Mara? has become a daily 60 minute comedy show where the legends of comedy --- Govinda, Paresh Rawal, Kader Khan, Shakti Kapoor, Johnny Lever and many more --- tickle the viewers' funny bone with some of their funniest scenes ever!

In May FILMY announced 'Short Films on FILMY' - a hunt for India's Best Short film. This initiative provides the ideal platform for India's best & brightest short-film makers to showcase their talent. This, like other programs was applauded by the audience and received tremendous success. The shortlisted films will be aired from the third week of August.

In the recently concluded Promax-BDA 2006 India Awards, Filmy won more awards for its Marketing and Promotion related activities than any other competing channel. The channel bagged 4 awards for:

Gold - Best On-Air Branding (Filmy Launch TVCs)

Silver - Best Marketing Collateral (Filmy T-Shirts)

Silver - Best Sales and Marketing AV (Filmy Sales AV)

Silver - Best Set Design (Lal Gulab – The Red Don)

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/cc.jpg?itok=vyxpkA3V
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/usports.jpg?itok=kTmil1B-
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/dth.jpg?itok=SKeBAh70
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/challenge.jpg?itok=evdSw-BZ
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/BBC.jpg?itok=JOGTF9zH
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/19/anupam.jpg?itok=fMDsUqO6
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories