1, 2, 3… and going
strong
- Radio Mirchi Delhi celebrates its third anniversary
- Adds more
excitement with completely new programming New Delhi: April 29, 2006
Radio
Mirchi 98.3 FM, Delhi's hottest radio station celebrated its third anniversary
today with its regular listeners and the chief minister of the capital Ms. Sheila
Dikshit, at the Mirchi studios. In fact, the radio station today introduced
a host of new programming initiatives for that extra element of fun in the lives
of Delhiites, totally cosmopolitan in style and with lots of pizzazz and attitude!!!
Radio Mirchi listeners will now enjoy the freedom of walking in to the
studios every morning to express their views and thoughts on air along with Ulta
Pulta Nitin on Hello Delhi - Sab Deewaren Tod do. Real life kitty parties will
now be held on Khubsoorat with Anu, at residences of the selected ladies. The
interactivity elements are taken a step further with listeners winning free movie
tickets on Total Filmi with the new jock Naved. They will be able to see their
favourite flicks in the comfort of their homes on the Mirchi home theatre system
once a week. Under the 'Mirchi Mobile Studio' initiative Anant will be presenting
LIVE the interactive four hour long evening show Bumper2Bumper through customised
studios set up especially for the broadcast at popular public locations like malls,
multiplexes and other popular hang outs. After a series of test runs, the radio
station formally announced the launch of this unique model yesterday. On
Purani Jeans listeners can now tune to specials on legends of the golden era and
other theme based music. Dev, the die hard romantic, will address your love problems
on Dr. Love. For the very first time listeners can wake up to the laughter
of two lovely RJ's Sayema and Pooja (double RJ show) on Mirchi Mornings every
Sunday. Mirchi private party will have Dev jamming with the biggest names in the
music industry will make Sunday afternoons an interesting affair. In addition
to all this, Radio Mirchi will introduce two new hilarious sparklers Lallan Meter
Down and Fundoo Bachcha. According to Riya Mukherjee, VP
Programming, Radio Mirchi Delhi, "
Radio is a personal medium, a community
medium. What has given Mirchi Delhi an edge for the last 3 years is our tremendously
close bonding with our listeners. They have always been completely a part of our
lives. Hence, as we complete three years and enter fourth, what better thank you
message could we have given Delhi than to literally break down the last few walls
that existed between us. Watch us this year practically walk into homes, and watch
Delhi walk into our studios, as together we bring to life what is hot, what is
Mirchi, what is fun and what keeps us always khush!
About Radio Mirchi:
Radio
Mirchi is India's largest private radio network and is owned by Entertainment
Network (India) Limited (ENIL), India's first pure play radio broadcasting company
to be listed. ENIL launched its first radio station in the city of Indore in October
2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai (Bombay),
Delhi, Kolkata (Calcutta), Chennai (Madras), Hyderabad, Bangalore, Jaipur, Indore,
Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private
FM radio industry and will shortly be operational in twenty two additional cities. For
further information contact:
Charu Raizada /Deepti Bhadoria
9811783347
/ 9811147175
PR Pundit, New Delhi | 
