Radio Mirchi Delhi celebrates its third anniversary

1, 2, 3? and going strong

- Radio Mirchi Delhi celebrates its third anniversary

- Adds more excitement with completely new programming

New Delhi: April 29, 2006

Radio Mirchi 98.3 FM, Delhi's hottest radio station celebrated its third anniversary today with its regular listeners and the chief minister of the capital Ms. Sheila Dikshit, at the Mirchi studios.

In fact, the radio station today introduced a host of new programming initiatives for that extra element of fun in the lives of Delhiites, totally cosmopolitan in style and with lots of pizzazz and attitude!!!

Radio Mirchi listeners will now enjoy the freedom of walking in to the studios every morning to express their views and thoughts on air along with Ulta Pulta Nitin on Hello Delhi - Sab Deewaren Tod do. Real life kitty parties will now be held on Khubsoorat with Anu, at residences of the selected ladies.

The interactivity elements are taken a step further with listeners winning free movie tickets on Total Filmi with the new jock Naved. They will be able to see their favourite flicks in the comfort of their homes on the Mirchi home theatre system once a week.

Under the 'Mirchi Mobile Studio' initiative Anant will be presenting LIVE the interactive four hour long evening show Bumper2Bumper through customised studios set up especially for the broadcast at popular public locations like malls, multiplexes and other popular hang outs. After a series of test runs, the radio station formally announced the launch of this unique model yesterday.

On Purani Jeans listeners can now tune to specials on legends of the golden era and other theme based music. Dev, the die hard romantic, will address your love problems on Dr. Love.

For the very first time listeners can wake up to the laughter of two lovely RJ's Sayema and Pooja (double RJ show) on Mirchi Mornings every Sunday. Mirchi private party will have Dev jamming with the biggest names in the music industry will make Sunday afternoons an interesting affair. In addition to all this, Radio Mirchi will introduce two new hilarious sparklers Lallan Meter Down and Fundoo Bachcha.

According to Riya Mukherjee, VP Programming, Radio Mirchi Delhi, "

Radio is a personal medium, a community medium. What has given Mirchi Delhi an edge for the last 3 years is our tremendously close bonding with our listeners. They have always been completely a part of our lives. Hence, as we complete three years and enter fourth, what better thank you message could we have given Delhi than to literally break down the last few walls that existed between us. Watch us this year practically walk into homes, and watch Delhi walk into our studios, as together we bring to life what is hot, what is Mirchi, what is fun and what keeps us always khush!

About Radio Mirchi:

Radio Mirchi is India's largest private radio network and is owned by Entertainment Network (India) Limited (ENIL), India's first pure play radio broadcasting company to be listed. ENIL launched its first radio station in the city of Indore in October 2001. At present Radio Mirchi is operational in 10 cities i.e. Mumbai (Bombay), Delhi, Kolkata (Calcutta), Chennai (Madras), Hyderabad, Bangalore, Jaipur, Indore, Ahmedabad and Pune. Radio Mirchi is considered to be the leader in the private FM radio industry and will shortly be operational in twenty two additional cities.

For further information contact:

Charu Raizada /Deepti Bhadoria

9811783347 / 9811147175

PR Pundit, New Delhi

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