MAM

Limca Unveils Its New Brand Campaign For The Summer

"Limca Fresh Ho Jao"

The new brand campaign underlines the Lime 'n' Lemony message in a refreshing representation - Launches 40 second commercial strategically during India Vs England match to reach out to maximum consumers

New Commercial to hit all leading Television channels from 5th of

April.

-The Limca Fresh Ho Jao campaign has been conceptualized by

Anindya Banerjee of Ogilvy and Mather and produced by Ravi Udyawar of Ravi Udyawar Productions

New Delhi, April 3, 2006, Monday: Limca, India's largest carbonated soft

drink brand in the cloudy lemon category, today launched its new brand

campaign for the season- "Limca Fresh Ho Jao". The new campaign presents the Lime 'n' Lemony message in a refreshing manner. As part of the new campaign, a 40 second advertisement will be aired during the India-England cricket series on Doordarshan and Sahara One, and is expected to hit all other leading TV channels from the 5th of April onwards. The TV commercial also features- the young and bubbly actress Riya Sen.

The new Limca Fresh Ho Jao campaign is a natural progression from the

earlier Mazaa Taazgi Ka campaign of 2005. With "Mazaa Taazgi Ka", the Brand positioned itself as a "Freshness" brand. The "Fresh Ho Jao" campaign takes the same forward to further establish Limca as the provider of freshness, energy and fun. The new campaign breaks new ground by presenting the entire thought in a more call to action format.

According to Mr. Vikas Gupta, Vice President Marketing Coca-Cola India said, "The new Limca Fresh Ho Jao campaign aptly expresses the feeling of youthfulness and freshness. The message and the entire visualization of the campaign effectively captures the revitalizing freshness offered by LImca to its consumers."

Limca enjoys over 11% of the total Carbonated Soft Drinks market in India and has doubled its volume growth in last three years. Born in 1971, Limca was the original thirst quenching choice of millions of consumers, and continues to remain so till date - spanning a strong reign of over 3

decades.

About the ad

The "Limca Fresh ho Jao" commercial has been brought to life by Ravi Udyawar of Ravi Udyawar Productions and has been as been conceptualized by Anindya Banerjee of Ogilvy and Mather. The outstanding soundtrack has been provided by Vishal-Shekhar (of Dus, Salaam Namaste and Bluffmaster fame) with lyrics by Swanand Kirkire's.

The TVC is a montage of people drinking Limca and shows how their experience with the soft drink takes them to imagine the freshness of water surrounding them. They start feeling water and coolness surrounding them taking away the heat and sultriness of the summer.

About Coca-Cola

Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages, including Thums Up, Diet Coke, Coca-Cola, Fanta, Limca, Sprite, Maaza, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and company's business operations engage approximately 6000 people in India.

For further information please contact

Perfect Relations at 011 -24379862-69

Sonika @ 9871597738 or Rohan @ 9871597717

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/M%20K.jpg?itok=lxg-i-zi
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/youtube.jpg?itok=j0JuH5zZ
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/12/ola.jpg?itok=8O9ddgr6
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Levi.jpg?itok=i_ggieNm
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Dentsu.jpg?itok=SFcfbyL9
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for Goomo.com, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/11/Festival-Bharat_0.jpg?itok=VAxKHszU
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/nutri-choice.jpg?itok=kj4BA9Se
Britannia NutriChoice promotes healthy food choices

MUMBAI: Health is tough and requires a lot of sacrifice. This is the perception that deters most people from adopting a healthier lifestyle. In its new TVC campaign, Britannia NutriChoice Digestive puts forth a refreshing new point of view that when you start on your health journey, while the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/Sumanto.jpg?itok=o0U8gnck
Soho Square wins creative mandate for Medlife

MUMBAI: Soho Square Bangalore has won the creative mandate for MedLife, the healthcare app. The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch. Soho Square will now partner with MedLife on a journey to simplify healthcare by making the entire...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/09/oyo.jpg?itok=S5b3_rHa
Telangana govt & Oyo team up for hospitality development

The Telangana government and hospitality company Oyo have announced their intent to collaborate to develop the hospitality ecosystem in the state. Oyo’s new tech development centre was inaugurated by Telangana minister for IT, electronics and communications K Taraka Rama Rao.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories