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Radio Mirchi Mumbai celebrates four years of sizzling

1, 2, 3…4 and going strong

Radio Mirchi Mumbai celebrates 4 years of sizzling!

Khushi ka nahi mila ap tak bahana? Radio Mirchi ka 4 birthday jo he manana!!

Kyonki Mirchi sunnewale always khush!



Mumbai: April 24, 2006

Commencing its fourth year birthday anniversary on April 24, 2006 with a bang, the 21 lakh listeners of Radio Mirchi 98.3 FM from across Mumbai have reason enough to celebrate with India's spiciest radio station.

Radio Mirchi has undertaken a makeover - a new youthful FM radio station with a strong Mumbai connect - totally cosmopolitan in style and with lots of pizzazz and attitude!!! The playlist will also be much younger with songs from 1985 onwards. Radio Mirchi will launch Mumbai's very own sleuth - "Secret Shinde… Pehele Tehkikaat, Phir Vaat" whose job will be to investigate various happenings in the city, and update Mumbaikars on his findings.

According to Bipasha Banerjee, AVP Programming, Radio Mirchi Mumbai, "Radio Mirchi takes pride in providing its listeners with entertainment, and what better way to kick off our 4th Birthday with lots of changes and the introduction of Secret Shinde - the perfect Mirchi mix of fun and laughter to keep our tuners always khush!!"

For Radio Mirchi 98.3 FM, listeners' interest has always been top priority. Being the Category builder, through the years, Radio Mirchi continues to provide its audience 'mirch, masaala and masti' in all things that matter - Bollywood, Mumbai city and of course day to day life!! Therefore, the equation always stands as Radio Mirchi listeners = Always khush!!

About Radio Mirchi

Radio Mirchi is India's largest private radio network and is owned by Entertainment Network (India) Limited, a Times Group company. Over 11 million listeners daily hear radio Mirchi across Delhi, Mumbai, Chennai, Kolkata, Ahmedabad, Pune and Indore. Recently, the station has also bagged the license for operating seven more radio stations in Hyderabad, Bangalore, Lucknow, Jaipur, Kanpur, Nagpur, Surat, Jalandhar and Varanasi. Radio Mirchi has just commenced operations in Bangalore, Hyderabad & Jaipur.

For Further Information Please Contact:

Radha Vishwanathan/Pooja Notiyal

Tel: 22871629/22871630

PR Pundit - Mumbai

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