Television

Aeren R Enterprises unveils India's First Theme Destination Mall

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New Delhi, April 21, 2006

Rs 250 Cr.Festival City project, Festival city to be Punjab's biggest mall

India's first theme destination mall to be designed around Essence

of Indian Festivals. "Malls within a Mall" with Kidz Mall, Fashion Mall, Interior Mall, food court, entertainment plaza and a luxury hotel.

Punjab's first IMAX Theatre with seven screen multiplex. Punjab's first ice skating ring, Gaming zone, a bowling alley, a video arcade, a Gyro drop

With so many firsts in its credit the Aeren R Enterprises is proud to unveil Festival City, Punjab's first theme destination mall offering a truly international retail, entertainment and leisure experience for the entire family at an investment of Rs 250 Cr. The Festival City is a salute to the big -heartedness and the dynamic spirit of the people of Punjab.

Located in the prosperous industrial city of Ludhiana, Festival City is easily accessible to the people of Ludhiana and affluent visitors from Phagwara, Jalandhar, Moga, Khanna, Amritsar, Chandigarh, Ambala and the entire Doaba and Malwa area. Festival City is ideally located as a family destination for shopping, entertainment and leisure activity for the entire

region.

The Festival City mega structure is planned over 2.0 million square feet of covered area as an integrated commercial development. At the heart of the structure is a grand visually spectacular atrium that reinforces the impression of vast open spaces and imparts a feeling of grandiose and unmatched architectural scale. The activity area in the center is ideally suited to host mega events like car launches and fashion shows.

The sheer size and scale positions Festival City as the BIG ONE among all planned and existing shopping malls in Ludhiana, based on the principle of - "Malls within a Mall" - the latest concept in shopping mall development.

Speaking on the occasion Dr Rajesh Aeren, Vice Chairman, Supervisory Board Aeren R Enterprises said "Growing prosperity (GDP & per capita income), increasing levels of affluence and improving lifestyles are fueling the demand for lifestyle products, leisure and entertainment activities"

"The concept of Mall within Malls will be introduced in Ludhiana for the first time. The 300000 sq ft dedicated to the Interiorz Mall - a one stop shop to meet all your home and office improvement needs is a great example of a Mall within a Mall. Other Specialty Malls like the Kids, Lifestyle, Fashion, Hospitality, Entertainment and Leisure Malls are an integral part of the development". Dr. Aeren further added

While addressing the media Mr. Sujit Kumar, CEO, Aeren R Enterprises said , "Ludhiana being one of the fastest growing city in India with rise of 82% in food & 87% in non food retail business in last few years and Income to expenditure ratio is expected to increase from 40% to 50% by 2020 which makes Ludhiana as most favoured destination for retail and entertainment business."

He further added that "We are pleased to announce that IMAX, Fun Cinemas, Shopper's Stop, Hyper City, Home Stop, Pantaloons, E- Zone, Chun Mun Store, Kapsons, Provogue, Odyssey, Music World, The Home Store, Adidas, Archies Bossini, Disney Jeans, FI, Kappa, Lee Copper, Lilliput, Mufti, Nike, Numero Uno, Portland, Reebok, Shoe Tree, Sports Station, Titan, Woodlands have all signed up and over 50% of the leasing is already over.

"The launch of the IMAX theatre, the inclusion of an ice skating rink, an international quality food court and focus on leisure and entertainment activities further reinforce our aim to bring wholesome family entertainment based on world class technology and knowledge to meet the growing aspirations of our children and youth. These unique features will add significant value to the quality retailers housed in this destination mall". Mr. Kumar further added.

Festival City, designed by Ms. RTKL of London, a leading international architecture and design firm with commercially successful retail and entertainment landmarks like the LaQua at Tokyo, The Entertainment Center at lrvine spectrum, California; The O2, London; and Lalaport Shopping center, Tokyo to their credit.

The design and architecture of the Festival City is based on the fundamental principle of delivering a unique retail, entertainment and leisure

experience.

Stress free shopping with conveniently placed sit downs on every floor and high speed elevators, escalators and travellators linking each floor.

Ample multiple level parking allows convenient access to different shopping, leisure and entertainment areas.

Environmentally friendly design with large open to sky spaces, landscaped greens with water bodies and fountains, for a controlled microclimate and dust control regime.

Friendly and safe for kids, the elderly and the differently abled. Design features include ramps for wheel chair, specially designated parking areas, specially designed rest room facilities including services of trained medical staff.

About Aeren R Enterprises :

Promoted by Dr. Rajesh J Aeren, Aeren R Enterprises is a leading social infrastructure development conglomerate, engaged in value added real estate projects in the fields of edutainment, entertainment, specialty malls, corporate trading and financial services.

Some of the successfully completed projects by Aerens family of enterprise:

Gold Souk : Specialty malls for jewellery & wedding related requirements for the modern discerning consumer with exposure to international trends.

Crown Interiorz : Spread over 700,000 sq. ft, is located in Faridabad on Delhi Mathura Road (NH-2), approx. 2 km from Delhi Border.

AerenR IMAX, Sahibabad : Brings the first large format IMAX theatre to North India in partnerships with IMAX Corporation, Canada.

Wedding Souk, Delhi: A one stop mall for anything and everything related to weddings, festivals, special occasions and casual shopping.

AEZ Aloha Residential complexes, Gurgaon & Rishikesh : Premium category residential projects at Gurgaon and Rishikesh boast of ultra modern apartments with high-end amenities.

AEZ Vikaspuri : The first ever superplex in North India is a fine example of international style shopping and entertainment experience and is a marvelous state-of-the-art complex.

Contact:

Mr. Vivek Srivastava

Neha Saxena

VP - Marketing and Corp. Communications

nehakaizzen@yahoo.com

Aeren R Enterprises

9899646494/98186 45292

viveks@aerenr.com

98116 74941/ 011 - 42225222

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