|MUMBAI: Zee Marathi's prime time soap Wadalvaat has
recorded an impressive performance during the telecast of its 700th
episode. According to the Tam data offered by the channel, the episode
telecast on 7 April, registered a TRP of 15 in 1 million+ towns in
Maharashtra and 9.27 in Maharashtra market in Fem 15+ABC category.
In the CS4+ category, the ratings achieved by the particular episode
in various markets in TVRs: Mumbai (4), Maharashtra 1 mn+ (3.3),
Maharashtra .1 mn to 1 mn (1.4) and All Maharashtra (3.4).
According to Zee Marathi business head Nitin Vaidya, Wadalvaat
has been giving a good performance since a long time and it didn't
require any extra efforts to push its 700th episode. "Wadalvaat
is our channel driver and it didn't require any special efforts
for us to promote its 700th episode. We were mainly banking the
On Air Promos," says Vaidya.
Zee Marathi has also unveiled a couple of new properties. It is
exploring the cricket game genre with the new show Cricket Club.
The show is slotted for 10 pm on Fridays and 11:30 am on Sundays.
Another show the channel has launched recently is Book Club for