Zee Marathi asserts good show by prime time soap 'Wadalvaat'

MUMBAI: Zee Marathi's prime time soap Wadalvaat has recorded an impressive performance during the telecast of its 700th episode. According to the Tam data offered by the channel, the episode telecast on 7 April, registered a TRP of 15 in 1 million+ towns in Maharashtra and 9.27 in Maharashtra market in Fem 15+ABC category.

In the CS4+ category, the ratings achieved by the particular episode in various markets in TVRs: Mumbai (4), Maharashtra 1 mn+ (3.3), Maharashtra .1 mn to 1 mn (1.4) and All Maharashtra (3.4).

According to Zee Marathi business head Nitin Vaidya, Wadalvaat has been giving a good performance since a long time and it didn't require any extra efforts to push its 700th episode. "Wadalvaat is our channel driver and it didn't require any special efforts for us to promote its 700th episode. We were mainly banking the On Air Promos," says Vaidya.

Zee Marathi has also unveiled a couple of new properties. It is exploring the cricket game genre with the new show Cricket Club. The show is slotted for 10 pm on Fridays and 11:30 am on Sundays. Another show the channel has launched recently is Book Club for Sundays.

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