| ~Launches its 1st store in the Western region in Mumbai
at Infiniti Mall, Andheri~
Mumbai, April 13, 2006: Landmark, the largest book and music retailer
in India today announced the launch of its first store in Mumbai,
which will kickstart the company's national roll out plan. The Mumbai
store, which marks its foray into the western region, is located
at Infiniti Mall, Andheri. With this launch, Landmark will now be
present in Chennai, Bangalore, Kolkata and Mumbai.
Spread across 18,500 sq. ft, the new Landmark store in Mumbai will
offer a wide range of books, music, movies, stationery, gifts, toys
and accessories amongst others. The undisputed leader in the book
and music category, Landmark boasts of an exhaustive range of over
1,00,000 titles in books and music alone. With superior customer
service and value pricing coupled with an inviting and comfortable
environment, Landmark is all set to become the preferred destination
for book and music lovers in Mumbai.
Announcing Landmark's foray into Mumbai, Ms. Hemu Ramaiah, CEO,
Landmark said, "Landmark aims to be a point of cultural and
social interaction, where authors, poets and musicians will hold
court. For us, Landmark goes beyond business…the product mix
ensures a platform for intellectual entertainment."
Adds Mr. Himanshu Chakrawarti, COO Landmark,"We are delighted
to kick off our national expansion with the first store in Mumbai.
Andheri is a very vibrant market and we expect the Landmark experience
to make an impact with the evolved customers in this part of the
city. Whether it is the depth of our collection or the nature of
initiatives that we bring to our customers, Landmark will soon create
a brand new experience in book and music retailing across the country."
Landmark today has the distinction of pioneering a number of innovations
and has always been the first to adopt technology, thereby enhancing
customer experience at the store and also provide substantial efficiencies
at the back end.
Landmark enjoys the distinction of being the first:
Large format book retailer in India
Integrated Online Retail Store chain in India.
Retailer to introduce the concept of E-tailing
Retailer in Asia to be Accredited ISO 9002 and was also awarded
British European and International Standard certification BSEN ISO
9002-recognition of Service & Quality
Launched in Chennai in 1987 Landmark has over the past 19 years
nurtured and built its stores on the foundation of providing customers
the widest choice and a great overall experience in its stores.
In August 2005, Trent Limited acquired a 76% strategic interest
in Landmark and its subsidiary firms for a consideration of Rs.103.6
crores.
For further Information, please contact:
Shiraz Bhavnani / Poonam Nikam
Vaishnavi Corporate Communications
Tel: 022-5656 8787 / 5656 8715
Fax: 5656 8788
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