Television

Landmark rolls out national expansion plans

Mumbai, April 13, 2006: Landmark, the largest book and music retailer in India today announced the launch of its first store in Mumbai, which will kickstart the company's national roll out plan. The Mumbai store, which marks its foray into the western region, is located at Infiniti Mall, Andheri. With this launch, Landmark will now be present in Chennai, Bangalore, Kolkata and Mumbai.

Spread across 18,500 sq. ft, the new Landmark store in Mumbai will offer a wide range of books, music, movies, stationery, gifts, toys and accessories amongst others. The undisputed leader in the book and music category, Landmark boasts of an exhaustive range of over 1,00,000 titles in books and music alone. With superior customer service and value pricing coupled with an inviting and comfortable environment, Landmark is all set to become the preferred destination for book and music lovers in Mumbai.

Announcing Landmark's foray into Mumbai, Ms. Hemu Ramaiah, CEO, Landmark said, "Landmark aims to be a point of cultural and social interaction, where authors, poets and musicians will hold court. For us, Landmark goes beyond business…the product mix ensures a platform for intellectual entertainment."

Adds Mr. Himanshu Chakrawarti, COO Landmark,"We are delighted to kick off our national expansion with the first store in Mumbai. Andheri is a very vibrant market and we expect the Landmark experience to make an impact with the evolved customers in this part of the city. Whether it is the depth of our collection or the nature of initiatives that we bring to our customers, Landmark will soon create a brand new experience in book and music retailing across the country."

Landmark today has the distinction of pioneering a number of innovations and has always been the first to adopt technology, thereby enhancing customer experience at the store and also provide substantial efficiencies at the back end.

Landmark enjoys the distinction of being the first:

Large format book retailer in India

Integrated Online Retail Store chain in India.

Retailer to introduce the concept of E-tailing

Retailer in Asia to be Accredited ISO 9002 and was also awarded British European and International Standard certification BSEN ISO 9002-recognition of Service & Quality

Launched in Chennai in 1987 Landmark has over the past 19 years nurtured and built its stores on the foundation of providing customers the widest choice and a great overall experience in its stores. In August 2005, Trent Limited acquired a 76% strategic interest in Landmark and its subsidiary firms for a consideration of Rs.103.6 crores.

For further Information, please contact:

Shiraz Bhavnani / Poonam Nikam

Vaishnavi Corporate Communications

Tel: 022-5656 8787 / 5656 8715

Fax: 5656 8788

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