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Tanishq launches majestic 'Colors of Royalty' range

Mumbai, April 2006 - Tanishq, India's most innovative jewellery brand, launched the vibrant 'Colors of Royalty', a range of exquisite studded jewellery, reminiscent of the magical Victorian era. The collection is inspired by the classic design essence and sensibilities found in the architecture, fashion, design, drapes and patterns of the Victorian period. Tanishq has incorporated the timelessness of these styles into exquisite jewellery designs to present a collection where fashion and tradition converge.

This line of precious stones and diamond jewellery in 18k from Tanishq comprises more than 200 pieces and is by far the largest studded collection launched by the brand.

Speaking on the launch of the collection Mr.Govind Raj V, General Manager - Sales and Marketing, Tanishq, said, "We expect this collection to create great excitement for our consumers, especially those who wish to buy something unique, contemporary and classic. Our team of designers has created a truly amazing range that is a beautiful expression of the grandeur of the Victorian era."

The 25 finalists at the Ponds Femina Miss India 2006 showcased this exclusive collection. The Colors of Royalty is a line of exclusive gems and stone studded jewellery that reflects the grandeur of India's rich past represented through the varied meanings associated with colors in our lives.

Commenting on the designs, -Sharat Sharma, designer, Tanishq Design Studio said " The Victorian styling in the Colors of Royalty range has been brought to life through use of sensuous curves, balance, rhythm and symmetry of the classic motifs in an unconventional manner. Rubies and emeralds have been sprinkled with diamonds to create a grand and unmatched symphony. While these precious stones enhance the look of the diamonds, they also add a dash of color by breathing life in otherwise conventional designs."

The 'Colors of Royalty' range is priced Rs. 5,000 onwards and will be available at select Tanishq boutiques across the country.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The Tanishq retail chain currently includes 84 exclusive boutiques in more than 62 cities, making it India's first and largest jewellery retail store chain.

For further information, please contact:

Rakesh Reddy/ Sangeeta Nair

Vaishnavi Corporate Communications

Off: 5656 8787, Fax: 5656 8788

Email: rakesh@vccpl.com/ snair@vccpl.com

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