Television

Over 1000 teams apply for AXN's 'The Amazing Race Asia'

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Applications reveal the passionate, adventurous and crazy side of Asia

Mumbai, 10 April 2006 - AXN's The Amazing Race Asia looks set to feature some of Asia's most passionate and colourful characters, after registration for The Amazing Race Asia closed on 31 March. AXN received over one thousand applications from all corners of Asia, including Singapore, Malaysia, Thailand, Philippines, Indonesia, Hong Kong, China, Taiwan, India, Korea, Sri Lanka, Vietnam, Brunei and even Nepal.

The hopeful applicants come from a broad and fascinating cross-section of Asia. From rich businessmen to people who need a new start in life, and from young students to the elderly, the applications revealed that people from all walks of life have gone to extreme lengths to compete in The Amazing Race Asia.

Hopeful contestants stripped, danced, cried and begged for the adventure of a lifetime, demolishing the myth that Asians are conservative and reserved when it comes to television.

Applicants performed crazy stunts, acted out Amazing Race fantasies, and bragged about past glories in their videos, which brought out the creative and quirky side of Asia, and demonstrated the passion Asians have for The Amazing Race Asia.

The application process also showed that the digital revolution has well and truly taken hold in Asia. More than a third of the applications were shot and edited professionally, and the AXN application committee was incredibly impressed by the quality of the video applications. The videos were so entertaining and inventive that they would make a fantastic program on their own.

Potential amazing racers also gave some intriguing reasons why they want to take on the challenging race, guaranteeing there will be plenty of personal drama as The Amazing Race Asia unfolds. For example, some teams are couples who want to revive the love in their relationships, while others want to use the race to rediscover themselves. For some, the race would be a once in a lifetime chance for challenge and adventure.

"The response has been amazing, and AXN wants to thank everyone for the tremendous effort they have put into their applications, and for the passion they have shown for The Amazing Race Asia," said Ricky Ow, General Manager of SPE Networks - Asia.

The 10 to 12 teams who will compete in The Amazing Race Asia will be cast by the end of April.

About AXN

Delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programming, AXN is a leading international television destination among young adults 18-34. AXN is seen in 50 countries across Asia, Latin America, Europe and the Middle East, and is part of Sony Pictures Television International's diverse portfolio of over 40 global networks. Sony Pictures Television International is a Sony Pictures Entertainment company.

AXN Asia is available to more than 37 million households 24-hours daily throughout Asia in Taiwan, India, Hong Kong, Singapore, Thailand, Philippines, Japan, Sri Lanka, Pakistan, Bangladesh, Malaysia, Indonesia, Brunei, Cambodia, South Korea, Macau, Papua New Guinea, Nepal, Maldives, Mongolia and in hotels and VIP compounds in China. AXN can also be seen in 40 million cable television households on time-block basis in China. More information about AXN India can be found online at www.axn-india.com.

For further information, please contact:

Deepa/ Kehkashan

LinOpinion

#9820453418/ 9821131138

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