|
Manhasset, N.Y., United States and New Delhi, Delhi, India, Friday,
September 02, 2005 -- (Business Wire India) -- CMP Media (www.cmp.com),
a leading integrated media company serving the technology, healthcare
and entertainment markets with 2004 revenues of $350 million, and
CyberMedia (www.cybermedia.co.in), South Asia's first and largest
specialty media house, today announced a joint venture to build
a global media portfolio focused on worldwide services. CMP - CyberMedia
LLC, the new entity, combines the strength of these media leaders
to better inform industry executives how to evaluate and secure
services for their business, and to provide marketers with access
to the right decision makers for their messages by developing a
comprehensive brand portfolio that will include print, online and
events.
Hoshie Ghaswalla, President - Publishing of CyberMedia, will serve
as Managing Director and commented, "This is a winning combination
for the outsourcing marketplace. Both companies share a deep understanding
of the IT industry, and bring solid customer relationships and comprehensive
databases to the joint venture, creating a strong foundation in
which to build a powerful new brand. We look forward to working
together to provide customers with the right products to address
their outsourcing information needs."
Rusty Weston, founder of CMP Media's Managing Offshore, the first
online newsletter focused on global sourcing issues, will serve
as editor in chief. An industry expert, Weston has traveled throughout
India and most recently, presented BPO Satisfaction research findings
at the NASSCOM ITES-BPO Conference in Bangalore in June.
"This new venture is the next step in our strategy to address
the needs of both marketers and audiences as they think and act
on a global scale," said Gary Marshall, President and CEO of
CMP Media. "According to Gartner Dataquest, the North American
BPO market is forecasted to grow to $110 billion by 2009 and our
new joint venture will enable us to penetrate this fast-growing
audience in an unprecedented way."
Pradeep Gupta, Chairman and Managing Director of CyberMedia, said,
"This will be the first global product from an Indian media
house addressing global readers. This move is part of CyberMedia's
plans of expanding globally. We recognize the tremendous growth
that has taken place in the Indian ITES - BPO industry. This industry
will continue to grow substantially over the next decade. We therefore
chose to combine our BPO portfolio with CMP's Managing Offshore
to broaden our reach into this new and expanding market. We are
pleased to be tapping into the expertise of CMP Media to create
a truly global brand across all media platforms."
CyberMedia has been publishing Global Outsourcing (http://www.globaloutsourcing.org)
since August 2004. A media offering for decision makers and influencers
of offshoring in large and medium business organizations globally,
Global Outsourcing is a platform for buyers and sellers of these
services that provide exclusive articles, advisories, research,
case studies and interviews.
CMP Media launched a separate product addressing the complex issues
of global sourcing with Managing Offshore (http://www.ManagingOffshore.com)
in May 2004. The online newsletter analyzes and provides reports
on the global sourcing of services including application development,
application maintenance, infrastructure, business process outsourcing
and call/contact centers. In addition, the company publishes Outsourcing
Pipeline (http://www.OutsourcingPipeline.com), a focused website
with the news and information that IT professionals need to manage
all aspects of outsourcing as well as a comprehensive topic-focused
Product Finder.
About CMP Media LLC
CMP Media (www.cmp.com), part of United Business Media (www.unitedbusinessmedia.com)
with 2004 revenues of $1.3 billion, is the leading integrated media
solutions company providing "broad and deep" access to
the entire technology spectrum — the builders, sellers
and buyers of technology worldwide. The company's comprehensive
database of technology decision makers enables marketers to reach
targeted audiences throughout the purchase process with publications,
web offerings, face-to-face events, consulting and other marketing
services that deliver actionable results.
About CyberMedia
CyberMedia is South Asia's first and largest specialty media house,
with eleven publications (including Dataquest and PCQuest) in the
infotech, telecom, consumer electronics and biotech areas; and a
media value chain including the internet (www.ciol.com), events
and television. The group's media services include market research
(IDC India), job board (CyberMedia Dice), content outsourcing, multimedia,
and media education.
CONTACT DETAILS
Pramiti Bhargava, Cyber Media (India) Ltd, +91 (124) 5031234 ext.
254, pramitib@cybermedia.co.in Alix Raine, CMP Media, 516-562-7827,
araine@cmp.com
|