Television

Ozone Ayurvedics to set up plant in UK with investment of Rs 1.5 crores

New Delhi, September 2, 2005: Ozone Ayurvedics has forayed into global skin-care with plans to set up its first manufacturing facility outside India, in the UK. Ozone Ayurvedics is launching a premium range of skincare products - OZONE'S, which will be premiered in the UK market. OZONE'S product portfolio will comprise natural soaps and oils. Ozone Ayurvedics is investing Rs. 2.5 crores to enter the UK skin-care market.

Ozone Ayurvedics' international initiative comes at a time when the global demand for skincare products is burgeoning. The global skincare market is valued at around Rs. 1659,00 crores a year while that of the UK is valued at over Rs. 6,248 crores. An emphasis on natural skincare products is also being seen across the globe and Ozone Ayurvedic's ayurvedic range of skincare products meets this demand perfectly.

After the success and market leadership of Nomarks, OZONE'S will be the company's second brand, which will cater to the global skin-care market. The range has diverse products from bath range - which comprises Bath gel, Natural bath soaps, Hair cleansers and Hair conditioner. The Bath soaps will be offered in Lime loofah, Mint and Cucumber variants, made with essential oils extracted from flowers, leaf stems, herbs or fruits.

OZONE'S range will also include 'Classical Ayurvedic' oils - like complexion improvement oil (Kanka Oil), Hridradya Oil (for clearing blemishes), Bust Development Oil and Bust firming Oil.

According to Mr. S.C.Sehgal, Managing Director, Ozone Ayurvedics, "Ozone Ayurvedics has introduced innovative products, which have been firsts in India. We test-marketed our products in the UK market to assess consumer feedback and generated sales worth Rs. 8 million. This will be our first step into the global skin-care market and will follow the same product innovation strategy. Through our International operations, we aim to target Rs. 16 crores, which will contribute about 20% to our turnover."

Speaking on Ozone Ayurvedics' international distribution and marketing strategy, Mr. Sanjay Khosla, Chief Coordinating Officer, International Operations, OZONE AYURVEDICS said, "To create significant market presence, our products will be available at convenient mass-market outlets. We have, therefore, identified two market-entry formats: distribution through pharmacies; distribution and selling support services across pharmacies and natural food stores."

Ozone Ayurvedics has tied-up with Colorama Pharmaceuticals Ltd., one of UK's largest distributors, who caters to over 8000 outlets. The products would also be visible on the touch-screens at these retail points, serving as contact points for potential consumers.

Ozone Ayurvedics will initiate a sustained advertising campaign on major electronic channels like Star, Zee, Sony, B4U and English channels, for marketing its products, in the UK.

For the company's first manufacturing facility to be set-up in the UK, all the herbs will be procured, in extracts form, from India, while other requirements would be met locally. The new facility will help Ozone Ayurvedics to cater to the European Union, Middle East, Russia, U.S.A & Canada.

Presently, Ozone Ayurvedics exports its Nomarks range of products to countries like UK, Malaysia, UAE, Myanmar, Sri Lanka etc. Last financial year, the overseas sales were valued at Rs. 5 crores. To ensure that the consumer gets best quality product, Ozone Ayurvedics has fully integrated the production processes. Ozone Ayurvedics is the only company in its category to have in-house herb farms that enable it to grow the requisite herbs under carefully controlled conditions and ensure that they are picked at exactly the right time for peak potency. Ozone's environment conscious attitude and strict adherence to stringent quality standards at every stage of the process further contributes to the quality of the end product. Ozone's production facilities located in Himachal Pradesh and Assam, comply with GMP guidelines.

About Ozone Ayurvedics:

Ozone Ayurvedics has been at the forefront of introducing pioneering products using the knowledge of Ayurveda and modern pharmacological research. With a mission to propagate a natural, organic way to good health and healing, the company has developed a wide range of herbal health and beauty care products, which are today category pioneers and best sellers. Inspired by the vision of the founder Mr. S.C. Sehgal, a veteran in the pharma and healthcare industry, Ozone Ayurvedics has created household

brand names like - Nomarks and ITIS that have pioneered the mark removal and daily eye care categories. Today both the brands command dominant market shares in both these categories.

For further details, please contact:

Pooja Rekhi: 011-24320132, 9810569434, pooja.rekhi@gmail.com

Monika Agarwal: 011-24320133, 9811784695

Kuldeep Negi: 011-24320133, 9871955299

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/beyonnce.jpg?itok=STt_XxOj
Beyonce dominates MTV VMAs 2016

MUMBAI: Beyonce has topped the winners list at this year's MTV Video Music Awards that was held in New York, after scoring a string of top honours, including video of the year for her politically charged song, "Formation" and best female video.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Untitled-1_1.jpg?itok=ULSnJDwF
PM urges TV Channels to aid Swachh Bharat programme, Big B in new promo

Prime Minister today urged television channels to participate pro-actively in the Swachh Bharat programme as creativity may lead to new ideas and new slogans which can inspire people.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/sports-tv.jpg?itok=Azsi0RgC
Task Force being set up to study preparations for next three Olympiads

NEW DELHI: India sent its largest contingent to the Rio Olympics 2016, with even Sports Minister Vijay Goel being present there.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/dish-auction.jpg?itok=tMqn0-hx
Freedish slot e-auction on 15 Sept, reserve price Rs 4.3 cr

NEW DELHI: The country's only free-to-air direct-to-home platform Freedish has slated its 30th auction for 15 September, which also coincides with the day Doordarshan first started beaming in 1959.

Television TV Channels Terrestrial
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/start-up-india1.jpg?itok=Ye1xuedl
DIPP wants to launch startup TVshow & channel

MUMBAI: Well, well, what will happen next under Indian prime minister Narendra Modi. The Indian leader has been at the forefront of declaring that innovation and business enterprise from young Indians is what India needs to drive it to the super power status that it deserves. Hence, the initiative...

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/27/Ashit%20Kukian.jpg?itok=U_PPQzWB
Times Network targets jet set with Luxury Time across six channels

MUMBAI: Ever got the liberty to choose a platform for the consumption of your favourite content? And no, we are not talking about digital but our own traditional television. Times Network is launching a new show titled Luxury Time. The show is placed on the weekend primetime slots of not one or...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/PunitMishra_tcm.jpg?itok=jf1azT7O
Zeel hires Unilever's Punit Misra to head domestic broadcast business

MUMBAI: The Essel group owned Zee Entertainment Enterprises Limited (ZEEL) has filled the missing peg on its leadership roster: the CEO of its domestic broadcast business.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/29/Son%20Of%20Zorn.jpg?itok=SQ-10ZNp
Star World & Star World HD to air 8 new prime time shows across the week

In today’s fast-paced world, consumers have the innate desire to receive instant services and real-time information. The fear of missing out on the latest trends, including the latest and most talked about TV shows has become very real for consumers. As leaders in English entertainment, Star World...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/08/26/Untitled-1_7.jpg?itok=sGC0zzP5
Headhunt on for Siddharth Roy Kapur replacement

Rumours have been floating around about the departure of Disney India managing director Siddharth Roy Kapur for the last fortnight to get into film production.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories