New Delhi, September 2, 2005: Ozone Ayurvedics has forayed into global skin-care with plans to set up its first manufacturing facility outside India, in the UK. Ozone Ayurvedics is launching a premium range of skincare products - OZONE'S, which will be premiered in the UK market. OZONE'S product portfolio will comprise natural soaps and oils. Ozone Ayurvedics is investing Rs. 2.5 crores to enter the UK skin-care market.
Ozone Ayurvedics' international initiative comes at a time when the global demand for skincare products is burgeoning. The global skincare market is valued at around Rs. 1659,00 crores a year while that of the UK is valued at over Rs. 6,248 crores. An emphasis on natural skincare products is also being seen across the globe and Ozone Ayurvedic's ayurvedic range of skincare products meets this demand perfectly.
After the success and market leadership of Nomarks, OZONE'S will be the company's second brand, which will cater to the global skin-care market. The range has diverse products from bath range - which comprises Bath gel, Natural bath soaps, Hair cleansers and Hair conditioner. The Bath soaps will be offered in Lime loofah, Mint and Cucumber variants, made with essential oils extracted from flowers, leaf stems, herbs or fruits.
OZONE'S range will also include 'Classical Ayurvedic' oils - like complexion improvement oil (Kanka Oil), Hridradya Oil (for clearing blemishes), Bust Development Oil and Bust firming Oil.
According to Mr. S.C.Sehgal, Managing Director, Ozone Ayurvedics, "Ozone Ayurvedics has introduced innovative products, which have been firsts in India. We test-marketed our products in the UK market to assess consumer feedback and generated sales worth Rs. 8 million. This will be our first step into the global skin-care market and will follow the same product innovation strategy. Through our International operations, we aim to target Rs. 16 crores, which will contribute about 20% to our turnover."
Speaking on Ozone Ayurvedics' international distribution and marketing strategy, Mr. Sanjay Khosla, Chief Coordinating Officer, International Operations, OZONE AYURVEDICS said, "To create significant market presence, our products will be available at convenient mass-market outlets. We have, therefore, identified two market-entry formats: distribution through pharmacies; distribution and selling support services across pharmacies and natural food stores."
Ozone Ayurvedics has tied-up with Colorama Pharmaceuticals Ltd., one of UK's largest distributors, who caters to over 8000 outlets. The products would also be visible on the touch-screens at these retail points, serving as contact points for potential consumers.
Ozone Ayurvedics will initiate a sustained advertising campaign on major electronic channels like Star, Zee, Sony, B4U and English channels, for marketing its products, in the UK.
For the company's first manufacturing facility to be set-up in the UK, all the herbs will be procured, in extracts form, from India, while other requirements would be met locally. The new facility will help Ozone Ayurvedics to cater to the European Union, Middle East, Russia, U.S.A & Canada.
Presently, Ozone Ayurvedics exports its Nomarks range of products to countries like UK, Malaysia, UAE, Myanmar, Sri Lanka etc. Last financial year, the overseas sales were valued at Rs. 5 crores. To ensure that the consumer gets best quality product, Ozone Ayurvedics has fully integrated the production processes. Ozone Ayurvedics is the only company in its category to have in-house herb farms that enable it to grow the requisite herbs under carefully controlled conditions and ensure that they are picked at exactly the right time for peak potency. Ozone's environment conscious attitude and strict adherence to stringent quality standards at every stage of the process further contributes to the quality of the end product. Ozone's production facilities located in Himachal Pradesh and Assam, comply with GMP guidelines.
About Ozone Ayurvedics:
Ozone Ayurvedics has been at the forefront of introducing pioneering products using the knowledge of Ayurveda and modern pharmacological research. With a mission to propagate a natural, organic way to good health and healing, the company has developed a wide range of herbal health and beauty care products, which are today category pioneers and best sellers. Inspired by the vision of the founder Mr. S.C. Sehgal, a veteran in the pharma and healthcare industry, Ozone Ayurvedics has created household
brand names like - Nomarks and ITIS that have pioneered the mark removal and daily eye care categories. Today both the brands command dominant market shares in both these categories.
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