Television

Channel7 emerges as the 1 news channel within two quarters of launch across all Hindi speaking markets

New Delhi, September 27, 2005 Channel7, a premier Hindi news channel from the Jagran Group (publishers of the country's largest read & circulated daily Dainik Jagran) was launched in April 2005 in the crowded & cluttered National Hindi News market. In less than 6 months it has grown by leaps and bounds and - in arguably the most cut-throat genre of broadcasting - it has already achieved two major milestones:

A Channel7 program - 7 Special - reached the list of Top10 News Programs

Channel7 has hit the #1 position with its coverage of the Ganesh Visarjan



Source: TAM TG: C&S Males 15+ ABC, All Hindi Speaking Markets

Week 38 - Saturday (1400-1600hrs)

Sharing his happiness on witnessing the TAM data, Piyush Jain, COO, Channel7 said, "As is evident from the given statistics, the channel today has surged ahead of competition and has firmly established itself in the genre of news, especially during the auspicious Ganesh Visarjan. Achieving this number 1 position has been the crowning moment in the project's lifecycle. Especially since this wasn't some provocative sting operation, not an exclusive investigation, not a big budget show, but simply a case of quality, compelling coverage of a public domain event, which all competitors were addressing with equal fervour, but the viewers preferred Channel 7 across the nation."

The Fastest growing NEWS Channel

Launched amidst equal speculation and expectation Channel7 has soared past fringe News channels and is quickly closing down the gap between it self and the long established top players. Commenting on the success, Mr. Sanjay Gupta, Editor & Group CEO of the Jagran Group, said "The last five weeks have been particularly rewarding as the channel has shown a phenomenal growth rate of almost 80 per cent. A rate that is far higher than the genre growth or that shown by any of the existing players, that too on a healthy viewer base. It's a tribute to our credible content, quality production & international packaging and ability to present exclusive and breaking news regularly."

Source: TAM

TG: C&S Males 15+ ABC, All Hindi Speaking Markets

The Fastest growing NEW Channel

In an industry that has witnessed dozens of new channel launches in the past year, many from broadcasting giants & stalwarts such as Star, Disney, CNBC, Zee etc., Channel7 has delivered a far better performance in mere six months than EVERY other channel launched in the past year, irrespective of genre. A feat that has become impossible to ignore for media planners and advertisers across the nation.

In an industry where every new channel is inspected and received with the greatest of apprehension, owing to the severe crowding, especially in certain genres, Channel7 has delivered, within it's genre and across the medium, better than the best. Siddhartha Gupta, Director, Channel 7 said, "This is the first venture by Jagran Group into broadcasting and we believe that the numbers stake their own claim. Channel7's rise within this competitive industry is unparalleled. Advertisers and media planners will be compelled to consider Channel7. Perception and reality are often not the same and we are urging the advertisers across the nation to first check the reality - put your money where the eyeballs are, quality & quantity."

A comparison of the first six month performance of channels launched in the last year shows that Channel7 is not only the fastest growing News channel, it is also the fastest growing New channel

The Jagran Advantage

With the active support of over 3000 Dainik Jagran journalists spread across the length & breadth of the country Channel7 has an unmatched advantage over its peers that enables it to regularly break news and generate exclusive news.

This, combined with its own all-star content team, enables Channel7 to deliver top quality content. Playing on it's news gathering strength and the team's unparalleled ability to detail and elaborate top news, Channel7 continues to gather viewer eyeballs and confidence, while leaving profound impressions on the country's government machinery and bureaucracy.

Not limiting itself within India, Channel7 is already available worldwide via the internet. It has signed a licensing agreement with NUMTV.com, one of the largest web portals in the world, marking the channel's availability on broadband. The licensing agreement will enable Channel7 to reach over 2 million users of NUMTV worldwide in 38 major countries. Efforts are also being made to distribute the channel worldwide via satellite to tap into the lucrative NRI markets of US, UK etc.

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