Virgin Atlantic partners with Barista and Contests2Win

While having coffee at your favourite Barista outlet this September, you stand a chance to win Free return tickets for two to London on Virgin Atlantic Airways. Virgin has partnered with Barista and for an interactive SMS contest. Starting from September 3, all you need to do is to hang out at Barista and answer a simple question on Virgin Atlantic while chatting with your friends. To add to the excitement, a few lucky winners also stand a chance to win Virgin Atlantic goody bags. The contest is running across 50 Barista outlets in Delhi, Mumbai and Bangalore and will be on till 17th September.

Comments, Ms Neha Lidder Ganju, Marketing Manager- India, Virgin Atlantic, “We are always looking at exciting and fun opportunities and platforms to interact with our consumers. In the past, Virgin Atlantic has walked the talk, having pioneered marketing initiatives that have always added to the consumer delight, in keeping with its unique brand values of Fun, Innovation and Friendliness. Through this contest with Barista, we are looking forward to yet another fun interaction with our consumers”.

Alok Kejriwal CEO - said, ‘Virgin Atlantic is an exhilarating brand to work with! They always push the envelope when it comes to innovation and out of box thinking, and our Barista promotion is one great example. This interactive promotion, with the unique creative in typical Virgin style and the fantastic prize, all make up the ingredients of one great contest”

About Virgin Atlantic

Founded in 1984 by Sir Richard Branson, Virgin Atlantic has grown to be Britain’s second largest long haul airline serving the world’s major cities. Virgin has carried over 30 million passengers world wide, boasting one of the youngest fleet of aircraft in the world. Virgin has pioneered a range of innovations setting new standards of service in the airline industry - Freedom Menu to Onboard Bar, to Chauffeur Service for pick and drop, e-mail and SMS facility on board and now a revolutionary product, the Upper Class Suite.

In India, Virgin Atlantic flies daily non-stop flights on the

Delhi-London-Delhi route and thrice-weekly flights on the

Mumbai-London-Mumbai route. At Virgin, there is a constant focus on customer driven service, with emphasis on value for money, quality, fun and innovation.

About Contests2win

Contests2win is the pioneer and leading Interactive marketing organization that has worked with 300 of the Fortune 500 brands and has delivered over 1500 innovative multi media solutions to them. c2w is a multinational group and customizes solutions for its clients for deliver on all media formats.

For Further information, please contact:

Rediffusion DYR

Ritika Nijhawan/Beedisha Chakrabarti/Deeba Ali

Mob: 9811710099/9899003192/9810509973/26512658

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