Television

Corum launches 50 anniversary celebrations 'Golden Bridge' watch

India, September 9, 2005 - The 'distinctively' different Swiss watchmaker, Corum, has launched the Golden Bridge in celebration of it's 50th Anniversary celebration. A new rendition of a revolutionary concept introduced 25 years ago, is brought back to life in the world renowned 'Golden Bridge' . Originally created in 1980, the new Golden Bridge is a modern interpretation of the instant classic with an entirely re-engineered movement that captures the purity and emotions of the original.

The small transparent sapphire paragon from the 1980's has evolved even further into a model designed in the spirit of the 21st century. With 18 karat gold bridges finely hand-engraved with delicate scrolling patterns, tiny gears lined up in a row, and a slender open-worked black gold hands, all which appear to be suspended in space.

An exceptional timepiece, the Golden Bridge also prides itself on other distinguishing characteristics. Envision the transparent splendor of the four sapphire crystals enveloping its case. Then picture an amazing wonder of a case, also crafted in 18 karat gold or platinum with a cambered profile on the upper side and inwardly curved underneath for a most comfortable fit on the wrist. The design closely follows the slightly convex shape known as "tonneau."

Truly an ethereal conception featuring four sapphire crystals framed above, below and on the sides by four slender gold ribs, almost like crystal windows opening onto the expanse of time. The sapphire crystal case-back is secured by four golden screws to ensure that the watch is perfectly water-resistant to a depth of three atmospheres. Its production employs the most recent of technological discoveries. The winding and time-setting crown at 6 o'clock, engraved with the CORUM key, runs in a straight line down from the movement and activates a "slipping spring" winding system to avoid forcing the delicate mechanism. Fully wound, the movement has a power reserve of 40 hours.

The Golden Bridge comes in several yellow, pink or white gold variations with a matching gold movement, or in platinum with a pink gold movement. It is fitted with a crocodile leather strap with an 18 karat gold buckle or an 18 karat gold bracelet. There are also brilliant-set jewelry versions available.

The unique miniature baguette movement with golden bridges was developed in cooperation with the Swiss manufacturer Vaucher in Fleurier, Switzerland, a company known in watchmaking circles as one of the finest design engineers of complex high-precision movements.

A 50th Anniversary Special Limited Edition with a dial is also available in 50 watches in platinum, 50 in yellow gold, 50 in pink gold, and 50 in white gold, each numbered 1 to 50.

The Golden Bridge in Yellow Gold is priced at approx Rs 10 lakhs. The watches are available at DiA - The Taj Mahal Hotel, Time Avenue, Palazzio -Crossroads and Rose in Mumbai; Johnson & Co. and Kapoor Watch Co. in New Delhi; Exclusive Lines in Kolkata; Rodeo Drive in Bangalore, The Helvetica in Chennai and Ethos Swiss Watch Studio in Ludhiana.

CORUM TIMEPIECES

Since it's beginning in 1955, CORUM has proudly claimed a family heritage and evolved into a successful and respected company in the heart of Switzerland's watch-making industry. Through the years the company hasn't altered the purity of the original goal – to remain a family-owned watch manufacturer resolutely folding to the philosophy of quality, creativity and innovation. Today, Severin Wunderman and his son Michael are committed to continued excellence and personal involvement. Embracing the CORUM spirit of distinction and adventure, the brand by its very nature progresses into the next realm. In the year of the company's 50th anniversary the tradition continues while the owners create yet another genre. When asked the question: "What makes time interesting?" they know the answer will always be "CORUM".

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Ratika Kohli

+91 9810273494

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