Coca-Cola India launches new Limca Book of Records 2005

New Delhi, August 31, 2005: Coca-Cola India today launched the all-new and invigorated Limca Book Of Records 2005. With 24 refreshing & informative sections, the record book celebrates over 10,000 awe-inspiring achievements of Indians from around the world . The book was unveiled at a special ceremony involving the Executive Director & Chief Cardiovascular Surgeon, Escorts Heart Institute and Research Centre, Dr. Naresh Trehan in the presence of Lt. Col. Rajyavardhan Rathore, the Athens Olympic silver medalist and the winner of the Rajiv Gandhi Khel Ratna Award 2005. Also present at the occasion was Mr. Navin Gulia - a man with exemplary courage and determination, who, with 90% of his body paralyzed drove 1,105 km in a modified Tata Safari from Delhi to Marsimik La crossing 5 mountain passes in 55 hours. All the three eminent personalities, part of the 'People of the Year' list in the Limca Book Of Records 2005 were also felicitated at the launch event by Mr. Vikas Gupta, V.P - Marketing, Coca-Cola India and Mrs. Vijaya Ghose, Editor, Limca Book of Records.

First launched in 1990, Limca Book Of Records 2005 entered into its 16th year of tribute to Indian achievers from across the globe. The latest edition of the record book brings to the fore a plethora of amazing feats achieved by people, their endeavors, great inventions and various other interesting facts. In its all-new edition, the book encapsulates achievements across four new 'buzzing' fields - Fashion, Photography, Animal Welfare and Alternate Medicine. The book also presents interviews with 24 personalities. These include Mrs. Sheila Dixit - Chief Minister of Delhi, Ms. Anjolie Ela Menon - noted painter, Ms. Farah Khan - film Director & Choreographer, Ustad Amjad Ali Khan - noted Sarod maestro etc. A special section on 'Doing India Proud' includes organizations like Maruti, ONGC, Infosys and SEWA.

Speaking at the occasion Mr. Vikas Gupta, Vice President Marketing Coca-Cola India said, "We at Coca-Cola India are proud to present the 2005 edition of the Limca Book of Records. Right from its inception, the one-of-a-kind record book celebrates the achievements of Indians from across the globe. It is heartening to see so many Indians, unknown, unheard and unsung get a platform to showcase their special talents. The book truly catalogues "India at her Best" and provides us with the opportunity to acknowledge and applaud this spirit."

Vijaya Ghose, Editor of Limca Book of Records said "Launched in 1990, Limca Book Of Records 2005 includes 24 sections, featuring a total of over 10,000 records. The book has truly become the most trusted and the most valued infotainment source, read as much for its authenticity as for its presentation of rare and little known facts. To make 2005 issue of the book even more interesting than the previous year, the new edition has over 6000 new records ".

About Limca Book of Records

Limca Book of Records is an extension of the Limca brand. Launched in India in 1990, it is second only to the Guinness Book of Records. The book aims to identify people who have the spirit to excel and follow their goal with single-minded passion. It lays emphasis on unique achievements of our countrymen and is a salute to all those people who want to do something different and be remembered for their distinctive deeds. Being the first of its kind, this book was an instant hit with people from all generations.

The book divides records into easy sections like Agriculture, Education, Business, Sports, Nature, Adventure, etc. In its efforts to recognize the best in all fields, starting 1992, the book selected outstanding achievers in their chosen field. Called 'People of the Year', it included stalwarts like Ameen Sayani, Koneru Humpy, Chandrababu Naidu, Prannoy Roy, Bachendri Pal among others. This year's list includes Sheila Dixit, Dr Naresh Trehan, Navin Gulia, Mike Pandey, and Lt.Col. Rajyavardhan Singh Rathore.

About Coca-Cola

Coca-Cola India refreshes millions of consumers throughout the country with an exciting range of beverages, including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Sunfill, Georgia, Georgia Gold, Kinley and Kinley Club Soda through a network of more than one million outlets. The company has invested more than US$ 1 billion in its Indian operations, emerging as one of the country's top international investors and employs approximately 6,000 people in India.

For further information please contact Gauri Malhotra @ 9818085447 or Sonika Hussain @ 9871597738 from Perfect Relations

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