Television

Success Knocks on Channel7’s Door Once Again

- Once more breaks through as the No. 1 news channel, twice last week

New Delhi, October 31, 2005: Channel7, India’s fastest growing news channel from the Jagran Group, once again staked its claim as a quality and long term player in the cluttered news broadcast business. Despite being just 7 months old, Channel7 once more surged ahead of all the established competitors on two occasions last week. Having achieved the same milestone earlier during its elaborate coverage of the Ganesh Visarjan, Channel7 last week became the No. 1 News Channel during its morning special coverage of legendary actor, Mr. Amitabh Bachchan’s birthday on Tuesday 11th Oct and again during its unique prime-time coverage of a family crisis on Thursday 13th Oct.

On the occasion of Mr. Amitabh Bachhan's birthday, Channel7 extended the time of its popular show ‘Good Morning7’ to feature Sudesh Bhosle – a reknown voice artist & singer, best known for his mimicry of Big B, celebrating Mr. Bachchan’s birthday with fanfare along with him and members of the public from Mumbai to Kolkota.

Channel7’s efforts in bringing to its viewer’s programmes & specials related to the common-man & social issues have been well received. The story of an estranged couple from Ahmedabad & Mumbai brought to forefront the bitter truth about the rising domestic problems, faced similarly by innumerable couples across the nation. The channel’s unique coverage resulted in a quantum leap in viewership in prime-time.

Commenting on the mini-milestones of success Siddhartha Gupta, Director, Channel 7 said, “In a time, when the market has become more cut-throat and competitive than ever before, for a new entrant like us, it is critical for our future that we continually grow. Thankfully, not only have our viewers helped us grow continuously but also given us various peaks, in which Channel7 stands handsomely amongst its competitors. Considering how truly crowded this market is, such performance is truly praiseworthy. We have been continually attempting to innovative and differentiate ourselves, while providing compelling coverage to our viewers, without falling into the lure of sensationalism or sting operations. Consistency is now the key for us and that we recognize, takes time. Bottom line is that we are delivering numbers as well as peaks, and that surely will make our advertisers happy.”

About Channel7

Channel7 is India’s fastest growing News Channel. It is a venture of Jagran TV Pvt Ltd., which is supported by the Jagran Group, best known for the No. 1 Hindi daily Dainik Jagran. The promoters of the Channel include Mahendra Mohan Gupta, Managing Editor and Managing Director JPPL and Chairman Jagran TV; Sanjay Gupta, Editor and Director JPPL; Shailesh Gupta, Director Marketing JPPL

Parul Bhasin

PR PUNDIT (A Brand Partner of PORTER NOVELLI)

P 2 Haus Khas, New Delhi 110 016

Tel: 011-26560415, 26513075; Fax: 011-26961835

E-mail : parul.b@prpundit.com

--------------------------------------------------------------------------------



Parul Bhasin

PR PUNDIT (A Brand Partner of PORTER NOVELLI)

P 2 Haus Khas, New Delhi 110 016

Tel: 011-26560415, 26513075; Fax: 011-26961835

E-mail : parul.b@prpundit.com

 

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